Global Workout Supplements Market Size and Trends
Global Workout Supplement Market size is expected to reach US$ 36.38 Bn by 2030, from US$ 17.61 Bn in 2023, exhibiting a compound annual growth rate (CAGR) of 10.9% during the forecast period.
Global Workout Supplement Market Size and Trends
- Forecast Period: 2023 - 2030
- Forecast Period 2023 to 2030 CAGR: 10.9%
- Market Size in 2023: US$ 17.61 Bn
- 2030 Value Projection: US$ 36.38 Bn
Global Workout Supplement Market- Trends
- Rising demand for organic and natural supplement: The demand for organic and natural supplement is having a significant influence on the global workout supplement market. With rising health consciousness, many consumers are shifting towards supplement that are free of artificial ingredients, preservatives, colors, and synthetic compounds. They prefer products that are derived from natural sources, like plants and herbs. This trend towards clean labels and organic ingredients is prompting supplement manufacturers to launch more options made from natural extracts. For example, brands are introducing protein powders made from plant-based sources like peas, brown rice, or hemp instead of whey concentrate. They are enhancing their pre-workout formulas with ingredients like caffeine from green tea rather than anhydrous caffeine. Many are replacing creatine with natural sources of creatine, like creatine monohydrate. Brands are also coming up with fat burning supplement containing green coffee bean extract, garcinia cambogia, conjugated linoleic acid, or African mango seeds, which are perceived as natural alternatives to synthetic stimulants. The products are advertised as being free of artificial sweeteners, colors or preservatives, which is attracting more health-conscious customers. This shift towards organic and natural products has pushed supplement manufacturers to invest more in research and development of innovative formulations using herbal and plant-based components. They are sourcing novel natural ingredients from regions like South America and extracting antioxidants, nutrients and metabolites using green techniques. According to the Council for Responsible Nutrition, a U.S.-based supplement industry trade association, the Research &Development expenditure of top supplement companies rose by 20% between 2020 and 2022 primarily to capitalize on the booming demand for clean label supplement.
- Customized supplement as per consumer requirements: The global workout supplement market is witnessing a growing trend where consumers are demanding supplement that are tailored to their specific fitness goals and nutritional needs. With consumers becoming more health-conscious and informed about their bodies, they want supplement that are customized as per their body type, diet, lifestyle, and workout regimen. This has pushed supplement brands to offer customized products and services. Some brands are developing advanced analysis of customers' nutrient intake, activity levels, and medical history using blood tests, genetics, and lifestyle questionnaires. Based on this detailed analysis, the brands provide tailor-made supplement recommendations. For example, a brand might recommend different pre-workout supplement for a bodybuilder trying to build mass compared to a crossfit athlete focused on endurance. They also vary supplement based on micro-nutrient deficiencies or allergies identified in customers' profiles. Some brands have taken customization a step further by allowing consumers to design their own supplement. Websites provide detailed filters to choose ingredients, dosages, and forms based on health goals. Consumers can select from a wide variety of proteins, amino acids, vitamins, minerals, and herbal extracts to create a unique blend. This has led to an explosion of custom formulations targeting the very specific needs of niche groups like vegans, paleo diet followers, or those recovering from injuries. It has also encouraged supplement innovation focused on newer, more targeted ingredients.
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