Market News
Global Workout Supplement Market- Recent Developments
Product and Technology Launch
- On April 23, 2023, BUILD., a leading Indian sports nutrition brand, partnered with PROWL, the active lifestyle brand by Bollywood actor Tiger Shroff, to introduce a range of high-quality sports nutrition supplement designed to support active individuals in achieving their fitness goals. The new BUILD. PROWL Elite Series introduces six new products in unique flavors like Fresh Brew Coffee, Delicious Chocolate, Watermelon, Orange, Raspberry, Kiwi, etc. for the consumers-
- HydroActive ISO 8
- Lean Muscle Enhancer
- Pro Shredder
- Pre-Game Pro
- Liquid L-Carnitine Pure Burn 3K
- EAA Rapid 9
- In September 2022, Abbott, one of the global healthcare leader, announced the launch of new Ensure with HMB, a new formulation to support Indians as they age. The new Ensure is a science-based nutritional supplement formulated with 32 vital nutrients like high-quality protein, calcium, and vitamin D to help improve muscle and bone strength. It now contains a special and exclusive ingredient – HMB, or β-hydroxy-β-methyl butyrate – that helps counteract muscle loss and restore strength and energy.
Business Development Activities by the Market Players
- On July 27, 2023, WWE, a professional wrestling company and Nutrabolt, owner of the C4 brand and a fast-growing, global active health and wellness company, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
- On July 11, 2023, Full Body Impact, LLC, a company providing nutritional supplement and products, announced the launch of gold edition liquid collagen protein supplement with hyaluronic acid and vitamin C.
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