GLOBAL VITAMIN API MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Global Vitamin API Market, By Type (Vitamin B1, Vitamin B6, Vitamin B12, Vitamin B2, Vitamin B3, Vitamin B5, Vitamin B7, Vitamin B9, Vitamin C, Vitamin D, Vitamin E, Vitamin A, Vitamin K), By Category (Impurities, Pharmaceutical Standards), By Purity (≥99%, 95%-98%, <95%), By Manufacturing Type (Captive, Outsource), By Standard (IP, BP, USP), By Grade (Pharmaceutical Grade, Food Grade, Animal Feed Grade, Others), By End User (Pharmaceutical and Biotechnology Industry, Food and Beverage Industry, CRO and CDMO, Veterinary Industry, Others), , By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa).

Global Vitamin API Market- Recent Developments

New Product Launches

In October 2023, Guangdong Baida Biotechnology Co Ltd, a company focused on research, product development, manufacture, marketing, and service, launched a popping candy incorporating vitamin C, Bifidobacterium, and other nutraceutical ingredients.
In September 2023, Vibrant Health, a family-owned company, announced the launch of Trilogy, a pioneering 3-in-1 multi-supplement. Trilogy is a one-of-a-kind product that combines a plant-based multivitamin, omega-3 fatty acid, and probiotic in one compact capsule, meeting the daily health needs of men and women aged 25 to 55.
In March 2021, DSM, a purpose-led global science-based company, announced the launch of Ampli-D, a fast-acting form of vitamin D for dietary supplements in Australia. Ampli-D is a faster and more effective way for Australian consumers to boost vitamin D levels in the body in just days and weeks instead of months to support immune health. The availability of DSM’s ampli-D in Australia, the first market for its launch, follows regulatory approval by Australia’s Therapeutic Goods Administration (TGA) for its use in dietary supplements that do not require a doctor’s prescription.

Business Development Activities

On January 23, 2024, Cymbiotika, a pioneering wellness company that provides superior nutritional supplements, announced a collaboration with The Vitamin Shoppe, the premier source for health and wellness solutions. As a part of this agreement, Cymbiotika products will now be accessible at The Vitamin Shoppe locations throughout the U.S.
In June 2023, Edenred, a global company that specializes in specific-purpose payments, announced a partnership with Vous Vitamin, a personalized vitamin subscription service, to provide all-natural vitamin supplement products to employees who have incorporated Edenred's Lifestyle Spending Accounts (LSA) to their benefits package. Edenred has a line of novel products that provide clients with premium experiences and facilities. Vous Vitamin joins Edenred's broad partner catalog, which comprises partners of various natures within the LSA program's seven categories of costs.
In April 2021, Nestlé, a global nutrition-focused company, and The Bountiful Company, a personal care product company, reached an agreement under which Nestlé would acquire The Bountiful corporation's principal brands for US$ 5.75 billion. The Bountiful Company is the world's leading pure-play in the lucrative and expanding vitamin, nutrition, and supplement sector.