GLOBAL VIRTUAL PRODUCTION MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In August 2023, Mo-Sys Engineering announced the integration of Content Server Solution VP Pro XR LED at Solent University in Southampton, U.K. It features an LED wall and a Mimik lighting panel, offering a mix of lighting and cinematic reflections to enhance film production courses.
• In July 2023, ROE Visual partnered with Illusion XR Studio, Pixotope, and AVI-SPL to organize an XR broadcast in Dubai. The event aimed to provide immersive experiences and insights for content creators, TV and film professionals, broadcasters, and esports enthusiasts interested in the latest technology.
• In July 2023, Mo-Sys launched StarTracker Max, featuring top-notch real-time camera tracking capabilities. This solution enhances camera tracking precision and performance for virtual production, film production, and broadcasting.
• In May 2023, LG launched the LG MAGNIT micro-LED display for production studios. It offers improved content creation, picture quality, easy installation, and flexible operation.
• In May 2023, Autodesk introduced Autodesk Forma, a new industry cloud platform focusing on early-stage planning & design. It provides automation and AI-powered insights to simplify design exploration and evaluation for architects.
• In April 2023, Boris FX released advanced versions of Silhouette and Mocha Pro with enhanced paint, motion tracking, and rotoscoping capabilities for visual effects artists and compositors
• In April 2023, Boris FX acquired CrumplePop to complement its product line, including AI-focused audio plugins
• In September 2022, Adobe launched a cloud-driven collaboration solution for content shooting on virtual sets, developed in collaboration with Mo-Sys
• In September 2022, Epic Games and Autodesk announced a collaboration to accelerate immersive real-time 3D experiences, focusing initially on architecture, engineering, and construction
• In May 2022, Technicolor partnered with Paramount Pictures and director Jeff Fowler to create a fully computer-generated Sonic for Sonic the Hedgehog 2
• In April 2022, HTC VIVE released VIVE Mars CamTrack, a virtual production technology simplifying camera tracking workflows and enabling filmmakers to shoot in virtual backdrops