Regional Analysis

Regional Analysis:

North America continues to dominate 35 % the global vegan tuna market due to high consumer awareness and the strong presence of leading companies in the region. The region has seen pioneering innovations from brands that launched the earliest versions of plant-based seafood options. Several mainstream grocery chains and restaurants in the U.S. and Canada have vegan tuna offerings on their menus to cater to the rising flexitarian consumer base. Moreover, the large health and wellness industry in North America has boosted demand for alternative protein sources that are environment-friendly and sustainable.

Asia Pacific is poised to be the fastest-growing regional market, driven 25% by growing health consciousness and experimentation with new food trends. Rising millennial populations in countries like India and China are fueling demand for vegan products. Asian cuisines incorporate a high usage of tuna, and regional companies are introducing innovative vegan versions to capture this market. Increased domestic production is also helping to bring down costs and make vegan tuna accessible to mainstream consumers. Countries with a strong Buddhist influence like Japan, have a developed market for plant-based seafood due to religious dietary preferences. The export potential for Asia’s vegan seafood makers is increasing as they make inroads into North American and European supermarkets with competitive prices and quality products.

Figure 1. Global Vegan Tuna Market Share (%), By Region, 2024