The Global Vegan Eggs Market size is expected to reach US$ 3.49 Bn by 2031, from US$ 1.97 Bn in 2024, at a CAGR of 8.5% during the forecast period.
Vegan eggs are plant-based alternatives to regular chicken eggs that are gaining popularity worldwide. There are various types of vegan eggs available in the market made from different plant ingredients. The most common type is made from mung bean, which have a texture and flavor most similar to real eggs when prepared. Other plant sources used include chickpeas, lentils, soybeans and potatoes.
These plant-based ingredients are processed into powdered form and then converted into liquids, solids or emulsions depending on the desired texture. For example, mung bean powder when mixed with water yields a liquid consistency ideal for scrambling just like real eggs. Chickpea flour mixes yield solid cakes that can replace hard boiled eggs in salads. Emulsions made from soy or potatoes closely mimic the consistency of softly cooked eggs. Each type has its advantages - some have higher protein contents than others while some are more versatile and suitable for baking applications. However, vegan eggs may not match real eggs nutritionally and some argue the processing impacts the fiber and nutrient contents. Overall, vegan eggs provide an animal-cruelty free substitute for egg lovers globally.
Global Vegan Eggs Market Regional Analysis
Figure 1. Global Vegan Eggs Market Share (%), by Region, 2024
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Analyst Viewpoint:
The global vegan eggs market has significant growth potential driven by the rising health consciousness among consumers and shift towards plant-based diet. Younger consumers in particular are becoming more inclined towards veganism and ethical food choices which is opening up opportunities for vegan egg producers. However, high costs of vegan egg alternatives and lack of product awareness in developing regions still pose a challenge to market growth.
Europe currently dominates the vegan eggs space led by countries like UK and Germany where veganism has gained considerable acceptance in recent years. Strong presence of vegan food brands and expanding product offerings at retail stores has made vegan eggs more accessible to European shoppers. North America is another major region benefiting from the flexible dietary choices of health-conscious millennial and rising vegan population.
Among product types, liquid vegan eggs have seen increasing success by mimicking real egg properties for cooking and baking. Major players are investing in innovative formulations that can closely match taste and functional properties of animal-based eggs. Marketing strategic partnerships with food chains and restaurants can help boost trial among occasional consumers.
International markets offer substantial untapped opportunities given low vegan penetration presently. Global brands need to focus on affordable products and build local production capacity to drive volumes in Asia's high-growth economies.
Global Vegan Eggs Market Drivers:
Rising Health Consciousness: The global population is becoming increasingly health-conscious. People are paying more attention to their diet and the overall wellness of their lifestyle. There has been a surge in the awareness about the various health risks associated with the regular consumption of animal products like eggs. Eggs are high in cholesterol and saturated fats which can raise LDL or "bad" cholesterol levels and increase the risks of cardiovascular diseases and obesity. More and more people are researching about the negative health impacts of eggs and moving towards plant-based alternatives like vegan eggs. They want options that provide the same functionality as conventional eggs in cooking and baking but are much better for long-term health and fitness goals. This rising health consciousness has been a key driver behind the rapid growth of the global vegan eggs market in recent years. People are inclining towards cleaner labeled products that are not only better for their wellness but also animal welfare and environment friendliness.
Environmental and Ethical Concerns: In addition to health factors, environmental and ethical aspects have also emerged as major considerations for consumers. The poultry industry responsible for commercial egg production is criticized for various reasons such as the inhumane treatment of chickens in large battery cage systems. Images and videos of overcrowded barns with Bn of chickens packed together in extremely cramped wire cages have surfaced online and receive widespread media coverage. This raises serious animal welfare concerns among the public. There is also increased focus on the environmental footprint of conventional eggs including the land, water and greenhouse gas emissions required for feeding and housing millions of chickens that lay eggs. Further, vegan eggs have gained prominence for having less or zero impact on deforestation, pollution, animal cruelty and use of pesticides/antibiotics. Ethical vegans and flexitarians view plant-based eggs as a more compassionate and sustainable alternative aligned with their principles of reducing harm to animals and environment. These ethical and environmental-friendly attributes have significantly boosted the popularity of vegan eggs market.
Global Vegan Eggs Market Opportunities:
Scope for new product development and flavors: There is significant scope for innovation and new product development in the global vegan eggs market. As concern grows around the world regarding animal welfare and the environmental impacts of industrial animal agriculture, more consumers are seeking plant-based alternatives to animal products. However, many current vegan egg options on the market are still trying to perfectly replicate the taste and texture of chicken eggs. While this approach has had some success, there is opportunity to develop vegan eggs optimized for different culinary applications rather than solely focus on mimicic king eggs. New products tailored for baking, cooking scrambles or omelets, or preparing sauces could appeal to both current vegan consumers and flexitarians looking to reduce their egg consumption occasionally. Innovation in flavor options beyond standard savory could also attract new demographics. Developing vegan eggs flavored with herbs, spices, vegetables or even sweet options like chocolate chip could increase appeal among consumers motivated more by taste than animal welfare.
Growth potential in developing countries: The developing economies across the globe present a huge opportunity for growth in the global vegan eggs market. As countries like India, China, Brazil, Indonesia and others continue to develop economically, consumer behavior and preferences are changing rapidly. With increasing urbanization and exposure to global trends, more people in these emerging nations are becoming health conscious and environmentally aware.
This changing mindset has opened up new prospects for plant-based and sustainable food products. As the middle-class population expands in developing countries, demand for high-quality vegan substitutes is on the rise. People want options that are nutritious, ethical and ecological friendly. Products like vegan eggs that offer a tasty alternative to conventional eggs while having lower cholesterol are gaining attraction. According to a 2021 report by Food and Agriculture Organization of the United Nations, China, Indonesia, Brazil, Mexico, India are among the world's largest egg producers. With the large egg industry concentrated in these developing markets, there exists a sizable consumer base that is looking for environment-friendly substitutes.
Global Vegan Eggs Market Report Coverage
Report Coverage | Details | ||
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Base Year: | 2023 | Market Size in 2024: | US$ 1.97 Bn |
Historical Data for: | 2019 to 2023 | Forecast Period: | 2024 - 2031 |
Forecast Period 2024 to 2031 CAGR: | 8.5% | 2031 Value Projection: | US$ 3.49 Bn |
Geographies covered: |
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Segments covered: |
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Companies covered: |
EVO Foods, Mantiqueira (N.Ovo), JUST Inc., Orgran Foods, Terra Vegane, Free and Easy, Follow Your Heart, The Vegg, Vezlay Foods Private Limited, Now Foods. |
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Growth Drivers: |
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Restraints & Challenges: |
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Global Vegan Eggs Market trends:
Increased availability through retail and online channels: The increased availability of vegan eggs through retail and online channels is having a significant impact on the global vegan eggs market. By making vegan egg products easily accessible to consumers via grocery stores, mass retailers, specialty shops and e-commerce platforms, more people now have the option and ability to incorporate these alternatives into their diets.
This wide distribution exposure has helped boost awareness about vegan eggs and what they have to offer for different dietary preferences and lifestyles. Retail availability in particular puts these products on equal footing with conventional animal-derived eggs on store shelves, allowing consumers to make direct side-by-side comparisons more conveniently during regular shopping. The normalization of seeing vegan egg options next to traditional eggs aids in perception and consideration.
Increased focus on sustainability and animal welfare: The increased focus on sustainability and animal welfare is greatly influencing the global vegan eggs market. More consumers are becoming aware of the environmental impact of industrial animal agriculture and the inhumane conditions many egg-laying hens are subjected to. According to data from the World Resources Institute, industrial egg production causes significant carbon emissions and water usage. Hens in cages release toxic fecal matter and must be de-beaked and de-clawed to prevent injury in tightly packed barns. This kind of intensive production is not sustainable long-term.
As consumers learn more about these issues, many are seeking alternatives to traditional eggs that allow for cruelty-free and earth-friendly choices. Vegan egg products offer an appealing substitute, as they claim to mimic the functionality of eggs in cooking and baking without relying on animal products. Manufacturers of vegan eggs emphasize the more sustainable growth and harvesting of plant-based ingredients like aquafaba, mung bean, and flax seeds. They also highlight the reduced carbon footprint and land usage versus intensive poultry egg farming.
Global Vegan Eggs Market Restraints:
High prices of vegan egg alternatives act as a major restraint: While demand is on the rise, high product costs continue to hinder widespread adoption of vegan eggs. Plant-based ingredients and advanced formulation methods make vegan egg products significantly more expensive than conventional eggs from the grocery store. This poses affordability challenges, especially in price-sensitive developing regions. Manufacturers need to focus on lowering production costs through economy of scale and efficient processes to make vegan eggs competitively priced. Until then, high costs will restrict the market from expanding beyond health-conscious and niche consumer bases who are willing to pay a premium for sustainability and wellness attributes.
Lack of substitutes for certain functional properties of real eggs hinders market growth: Another key restraint is the inability of current vegan egg formulations to fully mimic all functional qualities of conventional eggs. While taste and appearance are reasonably replicated, plant-based alternatives fall short on other properties like emulsion, coagulation, and foaming abilities that eggs provide in recipes. This hampers direct substitution in commercial and household baking, cooking and food preparation applications. Without complete replication of egg proteins and fats, vegan options cannot serve as perfect 1:1 replacements. The technological challenge of developing plant-based mimics with identical functionalities acts as a roadblock in the market. Wider adoption depends on further innovation to produce vegan eggs with uncompromised culinary performance.
In conclusion, growing health awareness and environmental concerns are propelling the vegan eggs industry forward despite challenges around high costs and incomplete functional substitution. Overcoming these restraints through affordability drives and next-gen product development will be key to market maturity.
Segment Analysis:
Recent Developments:
New product launches:
New product launches:
Figure 2. Global Vegan Eggs Market Share (%), By Product Type, 2024
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Top companies in Global Vegan Eggs Market
Definition: The Vegan eggs are processed by mixing mung and soya extracts, legumes, peas, chickpeas, and all other plant sources. A little bit of turmeric is added to imitate the yellowness of the chicken eggs. The liquid vegan egg resembles the egg yolk and one can make a variety of dishes using it.
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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