GLOBAL TATTOO AFTERCARE PRODUCTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The global tattoo aftercare products market size is expected to reach US$ 368.2 Mn by 2031 from US$ 194.1 Mn in 2024, exhibiting a compound annual growth rate (CAGR) of 9.6% during the forecast period.

The tattoo aftercare products market has strong growth potential, driven by the rising popularity of tattoos among millennials and Generation Z. As more individuals get tattoos, the demand for products that aid healing and prevent infection will rise. Tattoo numbers have surged in recent years, and this growing customer base will require aftercare solutions.

Global Tattoo Aftercare Products Market- Regional Insights

• North America is expected to be the largest market for tattoo aftercare products during the forecast period, accounting for over 43.7% of the market share in 2024. With the U.S. accounting for the largest share, the region enjoys a strong industry presence and expertise in manufacturing advanced aftercare products. Several leading American brands, like H2Ocean, Tattoo Goo, and Badger Balm, have established mainstream popularity worldwide through extensive branding and marketing efforts over the decades. Being the birthplace of modern tattooing techniques, North America also influences global tattooing trends and practices. As a result, American aftercare product formulations catering to new tattoo designs and application styles are widely accepted. Moreover, the presence of large tattoo parlors and artist communities in major cities aid product adoption. The region also has streamlined distribution and retail infrastructure to efficiently cater to the growing demand.
• Asia Pacific market is expected to be the second-largest market for tattoo aftercare products, accounting for over 25.2% of the market share in 2024. However, the Asia Pacific region has emerged as the fastest growing market for tattoo aftercare products in recent years. Countries like Thailand, Vietnam, and South Korea have seen massive growth in tourist and local tattooing activities. This has created a huge demand for quality aftercare requirements, which were unmet by limited local product availability. Seeing this potential, leading American and European brands have started aggressive expansion into the APAC markets through subsidiary manufacturing and retail partnerships.
• Europe market is expected to be the fastest-growing market for tattoo aftercare products, with a share of 19% during the forecast period. The growth of the market in Europe is emerging as a hotspot at a rapid pace owing to favorable policy support, infrastructure developments, and evolving customer preferences.

Figure 1. Global Tattoo Aftercare Products Market Share (%), By Region, 2024

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Analyst View:

The global tattoo aftercare products market is expected to experience steady growth over the coming years. One of the key drivers for this market is the rising tattoo culture across both developed and developing nations, especially among millennials. As more people opt for tattoos, the demand for proper aftercare products will rise. Another factor aiding the market's growth is the increasing social acceptance of tattoos.

Global Tattoo Aftercare Products Market- Drivers

• Increasing Product Launch by Key Market Players: Increasing adoption of organic growth strategies such as product launches is expected to drive market growth over the forecast period. For instance, in 2023, Tattoo Lovers Care, a tattoo aftercare products company, announced the launch of its highly anticipated mineral-based SPF 50 Sunscreen. This product represents the 3rd Stage of the tattoo healing process as our company continues to develop our ForeverCare skincare line and educate both artists and collectors on the importance of long-term skincare in their tattoo health.
• Rising Popularity of Unique and Elaborate Tattoo Designs: Over the past decade, tattoo styles have evolved dramatically from traditional flash designs to highly detailed and vivid works of art. While smaller, meaningful tattoos remain popular, elaborate tattoos spanning large areas of the body with shaded textures and blended colors have seen rising popularity. Covering extensive skin space requires more involved and specialized tattoo sessions that can last several hours. The swelling and risk of infection are higher for such expansive and intricate tattoos compared to simpler ones. Proper cleansing, moisturizing, and sun protection become even more important in the critical weeks of recovery and healing. The adoption of detailed, colorful Japanese, American traditional, and neo-traditional tattoo styles across broader demographics has increased the demand for high-quality aftercare products. People heavily invested in unique, large-scale tattoo designs want to use tailored creams, washes, and ointments to nurture their masterpieces safely through the development process and into the long-term. This specialized care aligns with their dedication to the living art on their body.
• Growing Acceptance of Tattoos in Society: As tattoos become increasingly mainstream and socially acceptable in today's world, more people are embracing tattoo culture and expressing themselves through body art. Tattoos have entered the mainstream and are now common, even in professional settings. Popular celebrities and influencers across all fields proudly flaunt their tattoos, further normalizing the trend. Young people today grow up in a world where tattoos are part of popular culture and see them as a means of self-expression rather than rebellion. The stigma against visible tattoos in public spaces and workplaces has reduced significantly. All of this wide societal acceptance and celebration of tattoos has led more people than ever to get new tattoos as a fashion statement or to honor important memories and milestones in their lives. With rising tattoo rates, the demand for proper tattoo aftercare products has increased as well to help new tattoo owners nurture their skin art and prevent infections in the initial healing phase.

Global Tattoo Aftercare Products Market- Opportunities

• Increasing Agreements among Key Market Players: Increasing adoption of inorganic growth strategies such as agreements among key makrte players is expected to drive the market growth over the forecast period. For instance, in May 2022, Creso Pharma Limited, a global pharmaceutical company, announced that it had secured a non-binding, non-exclusive Heads of Agreement (HoA) with one of Australia’s leading tattoo post care companies Dr Pickles Pty Ltd. The agreement helps Creso Pharma Limited explore commercialization opportunities for products from the Dr. Pickles range in North American markets.
• Rising healthcare expenditure: The significant factor influencing the growth rate of the global tattoo aftercare products market is the growing healthcare expenditure, which helps in improving its infrastructure. For instance, according to the International Health Care System of the U.S., in June 2020, U.S. government organizations aim to improve the healthcare infrastructure by increasing funding, setting legislation and national strategies, and cofounding and setting basic requirements and regulations for the Medicaid program. Similarly, in November 2022, the Canadian Institute for Health Information reported that the total healthcare expenditure in Canada was US$ 331 billion in 2022, or US$ 8,563 per Canadian, while health expenditure represented 12.2% of Canada's gross domestic product (GDP) in 2022, following a high of 13.8% in 2020.

Global Tattoo Aftercare Products Market - Trends

• Availability of New Designs and Techniques: Advances in tattoo equipment and techniques have opened up many new creative possibilities for tattoo designs and styles. Artists can now create highly detailed and colorful tattoos in a variety of styles. Techniques like watercolor tattoos and micro tattoos allow for small and intricate designs. The introduction of new design trends every year also influences fashion-conscious customers to get new tattoos. In order to properly care for and showcase these advanced tattoo designs, there is increasing demand for premium aftercare products containing natural ingredients that hydrate and protect delicate tattooed skin without smudging fine lines and colors. The evolution of tattoo art techniques and designs attracts more customers and drives the need for effective aftercare regimes.
• Customization and personalized products: The growing trend of customization and personalized products is having a significant impact on the global tattoo aftercare products market. With more people desiring unique tattoos that express their individuality, the demand for customized aftercare solutions tailored to specific tattoo designs and skin types has increased enormously. Traditional "one-size-fits-all" aftercare products are no longer satisfying customers who want options that closely match their tattoo needs.

Global Tattoo Aftercare Products Market - Restraints

• Misconceptions around Tattoo Safety: While the safety and hygiene standards of professional tattoo studios are quite high today, some unwarranted fears regarding tattoo safety persist among the general public. There is a common misbelief that tattoos can cause severe infections or transmissible diseases. This deters many people who are curious about tattoos. Even those who get tattoos may be skeptical about using aftercare products due to incorrect notions about ingredients or long-term effects. Clearing widespread misinformation and educating people on proven safe practices can help alleviate this constraint on the tattoo aftercare products industry.
• Preference for Home Remedies: In some conservative communities or countries, tattoos may not be widely accepted for social or religious reasons. This social disapproval, coupled with the high costs of commercial aftercare products, pushes people to rely on traditional home remedies for tattoo healing instead of store-bought options. Many believe that natural ingredients found at home, like coconut oil or aloe vera, work better or have fewer side effects than branded products. Unless the values of effective ingredients, formulations, and hygienic procedures are clearly communicated, some customers will continue to show antipathy towards mainstream aftercare products. Addressing traditional mindsets is important to expand the customer base in restrictive regions.
• Counterbalance – Thus, key market players focused on developing innovative products that incorporate natural ingredients commonly found in home remedies. This addresses the consumer’s desire for natural products while providing the safety and quality assurance of a commercial product.

Figure 2. Global Tattoo Aftercare Products Market Share (%), By Product Type, 2024

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Global Tattoo Aftercare Products Market- Recent Developments

Product Launch and Investments

• On March 23, 2023, Mad Rabbit Tattoo, a tattoo aftercare products company, announced that it had secured US$10 million in a Series A funding round. Mad Rabbit will expand product lines and scale marketing and its team to meet the demand for its products. The Series A round was led by Lucas Brand Equity (LBE) with Mark Cuban, Acronym Venture Capital and H Venture Partners, among others.
• In May 2022, Creso Pharma Limited, a global pharmaceutical company, announced that it had secured a non-binding, non-exclusive Heads of Agreement (HoA) with one of Australia’s leading tattoo post care companies Dr Pickles Pty Ltd. The agreement helps Creso Pharma Limited explore commercialization opportunities for products from the Dr. Pickles range in North American markets.
• In January 2022, Mad Rabbit Tattoo announced that it had partnered with com. for an exclusive tattoo aftercare brand for the magazine and its retail operations. Under the terms of the partnership, Mad Rabbit will become the only tattoo aftercare brand available at the Inked flagship store in New York City, as well as in the Inked online shop.
• In January 2021, Mad Rabbit Tattoo announced that it had launched the Mad Rabbit Repair – Soothing Gel. The new aftercare treatment can be used within two weeks after tattooing to reduce itching, scarring, and tissue damage. Made of clean ingredients, the gentle and clear gel is cool to the touch, alleviating aches and skin irritation that naturally occur in the aftermath of getting inked.

Top Companies in Global Tattoo Aftercare Products Market

• TATWAX
• INKEEZE, INC.
• DISCOVERWOO
• Tattoo Goo, LLC.
• Lubriderm
• Aussie Inked
• Helios Tattoo
• SORRY MOM
• Born4design Ltd.
• SKINFIX INC.
• S. Badger Company
• H2Ocean
• Mad Rabbit

Definition: Tattoo aftercare products are essential items to keep a new tattoo safe, clean and well-maintained during the healing process. There are a few main types of aftercare products available. Tattoo balms and creams are emollient treatments that form a protective barrier over the tattoo to keep it moisturized and prevent scabbing. They often contain ingredients like coconut oil, shea butter, and vitamin E. Another option is tattoo lotions, which have a thinner consistency than balms. They also keep the tattoo moist while allowing any weeping or fluid to be absorbed. Antibacterial ointments help prevent infection by creating an antibiotic barrier.