GLOBAL SLEEP TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America has emerged as the dominant region in the global sleep tourism market. The region is expected to account for 34.8% of the market share in 2024. The U.S. and Canada have a well-established medical infrastructure and healthcare facilities that cater to medical tourists travelling for various therapies. There is a large presence of international clinics and hospitals that offer specialized sleep treatment programs. These include advanced therapies like oral appliance treatments and others. The pricing of such therapies is at par with international standards and medical insurance plans provide good coverage for sleep disorder treatments sought abroad. Brands like Sleep Country and Mattress Firm have deep retail networks to promote sleep-related products and services. Consumer awareness about restful sleep and its health benefits is also high. All these factors have contributed to North America gaining the leading market share.

A noteworthy region experiencing fast growth is Asia Pacific. Countries like Thailand, Malaysia, and Indonesia have witnessed a spike in 'sleep travelers' coming for integrated wellness and medical programs incorporating sleep therapies and traditional treatments. Bangkok is a key hub that attracts foreigners seeking alternative sleep remedies coupled with options like spa and massage. Hospital chains such as Bumrungrad and Samitivej have rolled out packaged wellness offerings combining Western diagnostics with Eastern medicines. This is attracting Asia Pacific-based customers as well. The hotel infrastructure in major cities has upgraded to provide soundproof rooms and optimized sleep environments. Governments are actively promoting medical tourism through streamlined visas and modern medical facilities. This has given an impetus to the sleep tourism ecosystem being built across Southeast Asian nations. The growth momentum in the region is expected to continue on back of rising incomes, affordable costs, and integrated wellness models.