GLOBAL SLEEP TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Key Developments

• In March 2024, Hilton, a global hospitality leader, announced the introduction of new sleep retreats across select properties worldwide, coinciding with National Sleep Month. This initiative aims to promote the importance of quality sleep and provide guests with a unique opportunity to rejuvenate and refresh their minds and bodies.
• In March 2024, Omran Group, Oman's leading tourism development company, and Santani Wellness Resorts, a renowned wellness resort brand based in Sri Lanka, announced a strategic partnership at the Internationale Tourismus-Börse (ITB) Berlin 2024, one of the world's largest travel trade shows. This collaboration aims to bring Santani's expertise in wellness hospitality to Oman, creating a unique and transformative wellness destination in the region.
• In 2022, VLCC Group, a leading wellness and beauty company, and Minor International, a global hospitality and lifestyle brand, announced a strategic collaboration to offer unique wellness experiences to travelers in Hua Hin, Thailand. This partnership aims to combine the expertise of both companies to create a holistic wellness destination, catering to the growing demand for health and wellness tourism.
• In 2022, Ananda in The Himalayas, a renowned luxury wellness retreat located in the tranquil foothills of the Himalayas, successfully concluded a comprehensive three-year renovation project. This extensive renovation aimed to enhance the guest experience, rejuvenate the property's facilities, and uphold its reputation as a premier destination for wellness and relaxation.