Global Sleep App Market Size and Trends
Global sleep app market was valued at US$ 1,070.9 Mn in 2023 and is expected to reach US$ 2,755.2 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031.
Global Sleep App Market Trends:
- Development of artificial intelligence (AI)-based apps: AI-assisted sleep tracking capabilities are also improving sleep diagnosis and assistance for various conditions. For example, some apps are using AI to detect symptoms of underlying sleep disorders like sleep apnea from an individual's daily sleep tracking data, without requiring clinic visits. This facilitates remote diagnosis and management of common sleep issues. AI tools are also helping clinicians by aggregating and analyzing sleep data from many users to gain new clinical insights. One recent study by the American Academy of Sleep Medicine analyzed de-identified sleep data from over 500,000 app users and helped identify new risk factors for insomnia. Such applications of AI are enhancing clinical research and aiding in customized treatment plans for better patient outcomes.
- Increasing mobile health subscriptions: The rising trend of mobile health subscriptions is having a significant impact on the growing sleep monitoring app market. As more individuals adopt smartphones and wearable devices that can track biometrics like heart rate and movement during sleep, the use of sleep focused apps has expanded rapidly. Many popular health and fitness platforms integrate sleep tracking as a standard feature, thus making it easier than ever for users to monitor and analyze their nightly rest. As people increasingly seek ways to better understand and improve their sleep through data, the demand for specialized sleep apps and services has increased in tandem.
- Multi-therapy approaches combining apps and therapies: The sleep monitoring application market has witnessed growing influence from multi-therapy approaches that combine digital solutions with traditional therapies. More apps are integrating features that are derived from cognitive behavioral therapy (CBT) and mindfulness practices to improve the overall sleep experience and outcomes for users. For example, applications offer sleep stories that use CBT techniques like relaxation scripts to address anxiety or worries that may disrupt sleep. In addition to sleep tracking, many incorporate psychoeducational elements to raise self-awareness of sleep habits and their impact. Some popular applications partner with licensed therapists and coaches to provide personalized guidance and check-ins are based on data insights.
Market Trends
Figure 2. Global Sleep App Market Share (%), By Device Type, 2023
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