GLOBAL SKIN CARE SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Global Skin Care Supplements Market Size and Trends

The global skin care supplements market size was valued at US$ 12.30 Bn in 2023 and is expected to reach US$ 21.23 Bn by 2030, growing at a compound annual growth rate (CAGR) of 8.1% from 2023 to 2030.

Skin Care Supplements Market Drivers:

• Aging Population and Rise in Skin Concerns: As life expectancy increases globally, the average age of the population is rising in many countries. People are now living longer and more active lives. However, aging also means that the skin undergoes several physiological changes. It loses moisture and elasticity, making it more prone to dryness, roughness, fine lines, and wrinkles. Regular exposure to the sun and other environmental elements like pollution over the years further adds to the visible signs of aging on the skin. Many people in their late 30s and 40s are now actively looking for solutions to address the first signs of aging and try to delay further signs from occurring. They want products that hydrate the skin, improve skin texture, and reduce the appearance of fine lines and wrinkles. However, such options may be expensive or invasive for regular use. Skin care supplements have emerged as a more affordable and less irritating alternative for consumers of all ages looking to maintain youthful looking skin from within. They are easily incorporated into the daily routine and aimed at improving overall skin health from the inside out.
• Shift towards Preventive Healthcare and Wellness: In recent years, the wellness industry has grown substantially, with more people adopting proactive approaches for their health. There is increasing awareness that what we eat and the lifestyle choices we make have a bearing on our long-term well-being. While curative healthcare continues to be important, consumers are seeking options that help maintain health and delay the onset of age-related issues. A strong emphasis is being placed on preventive measures to complement medical treatment. For skin care as well, people now understand that nourishing the body with right nutrients through diet and supplements plays an important role in maintaining clear, supple, and wrinkle-free skin. Regular spa treatments and cosmetic procedures are not always the most sustainable solutions. Skin care supplements are being recognized as an effective way to boost skin health from within by addressing nutritional deficiencies and providing antioxidants, collagen support, and other anti-aging benefits that help repair and protect skin at the cellular level. Their preventive approach allows consumers to make informed choices for aging gracefully with a youthful complexion. This drives their increasing popularity among those looking for an all-natural, holistic way to support skin health long-term.
• Growing Awareness about Skin Health and Anti-Aging Products: One of the major drivers fueling the growth of the skin care supplements market is the increasing awareness among consumers about maintaining good skin health and fighting signs of aging. There is a rising focus on appearance and skincare today due to social media influence and higher disposable incomes. More people are actively taking care of their skin through different products and supplements to look younger and healthier. Anti-aging creams, serums, and supplements containing ingredients like vitamins C and E, collagen, hyaluronic acid, etc. that help reduce wrinkles, dark spots and fine lines are increasingly popular. The global skin care supplements market is benefiting from this demand as oral supplements offer multi-dimensional skin repair and rejuvenation compared to topical products alone. Manufacturers are launching various anti-aging supplement formulations targeted at different skin concerns to cash in on this growing awareness.

Skin Care Supplements Market Trends:

• Customization as Per Skin Type and Needs: Customization as per skin type and needs is increasingly influencing the skin care supplements market. With more awareness and a focus on individual skin health, consumers are looking for personalized skin care solutions. They want products tailored to address their unique skin concerns like aging, pigmentation, acne, etc. This has prompted supplement brands to offer customized and specialized formulations. For example, several companies are developing skin supplements with specific botanical extracts and nutrient combinations for dry, oily, and sensitive skin types. Some brands analyze customer skin profiles and make personalized recommendations. There are also supplements for targeted skin issues. Formulations rich in collagen are popular for aging and mature skin. Products containing natural exfoliants like AHAs and vitamins C & E see demand for pigmentation and uneven skin tone. Supplements with zinc, chromium, and probiotics are gaining traction for acne-prone individuals.
• Influencing consumers through celebrity endorsements: The use of celebrity endorsements in the skin care supplements industry has grown tremendously in recent years. Major supplement brands are increasingly partnering with famous actors, athletes, and social media influencers who boast about the effects of various anti-aging pills and serums. These celebrities share their own glowing complexions and credit supplements for their youthful looks. Consumers are quite receptive to recommendations from celebrities that they admire and follow closely. They perceive these famous figures as experts, even on health and beauty topics. When a hugely popular celebrity with millions of followers promotes a certain brand, it leads to a massive surge in awareness and trial among fans. For instance, in November 2020, Jennifer Aniston, a well-known Hollywood actress, signed on as a brand ambassador for the collagen supplement company Vital Proteins. Aniston, the firm's new Chief Creative Officer, has been a fan of the collagen powders since 2016. In her new post, she will be putting her own take on current goods and assisting with marketing development.
• Increase in demand for supplements offering anti-pollution benefits: The increasing levels of pollution exposure have led to rising health concerns among consumers globally. People are more aware of the ill-effects of pollution on skin health, such as premature aging, breakouts, uneven skin tone, and dullness. As a result, there is a growing demand for skin care supplements that offer anti-pollution benefits. Supplement brands are formulating products with ingredients like antioxidants, vitamins, and minerals that help neutralize the damage caused by pollutants. Many supplement companies are focusing their marketing strategy on the anti-pollution aspect. They promote ingredients such as glutathione, resveratrol, and lycopene, which help repair pollution-induced skin cell damage. Research and development activities in the supplement industry have increased to identify more effective ingredients that can shield and protect the skin from various pollutants like soot, dust, and chemicals in the air. Some new launches highlight their pollution protection properties on the packaging and labeling.