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Rise of on-demand apps and connectivityAdvances in location-based technologies and connectivity have enabled the rise of digital platforms that connect drivers with passengers on-demand. Ride-hailing apps and peer-to-peer car sharing apps have made it extremely convenient to opt for shared mobility instead of owning a private vehicle. With just a few taps on the smartphone, commuters can now book a cab, shared rides, bike or scooter anytime, anywhere. Companies providing these on-demand services ensure adequate availability of vehicles across city centers through fleet operations. Digital payment options further simplify the usage. The smartphone acts as a single interface to access different mobility services. As connectivity and app-based services continue spreading to smaller cities and towns, more people are experiencing the ease of shared transportation driven by technology. The flexibility and accessibility offered through online platforms is driving significant shift away from private vehicle ownership especially among the younger generation. This has fast emerged as a major driver boosting shared mobility usage globally.
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