GLOBAL RURAL TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Regional Analysis

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North America has established itself as the dominant region in the global rural tourism market with estimated 37.8% market share in 2024. The U.S., in particular, has a strong rural tourism industry due to many national parks, nature reserves and scenic areas that attract tourists worldwide. States like California, Montana and Colorado have thriving agriculture and farming industries that offer tours and activities centered on rural lifestyle. This has enabled them to leverage rural attractions for tourism purposes. The agri-tourism market has found widespread acceptance among both international and domestic travelers. Furthermore, the region has a highly developed infrastructure that facilitates easy access to rural destinations.

Asia Pacific region has emerged as the fastest growing market for rural tourism owing to rapid development of tourism industry across many countries. China has heavily promoted rural experiences to offset an aging population in remote villages. The government supports various rural tourism projects that has led to spurt in small businesses and generation of local employment. India has also witnessed increase in demand for activities related to rural heritage and culture. States like Rajasthan and Kerala have revolutionized their rural landscape and folklore into compelling tourist propositions. The popularity of agricultural tours, farm stays, cultural festivals, and others is on the rise.