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Connection to NatureAnother major factor driving the market growth is the desire among both domestic and international travelers to escape urban confinements and reconnect with natural surroundings. As modern lifestyles become increasingly digitized and fast-paced, many people feel the need to take a step back from technology and immerse themselves in natural environments for leisure and relaxation. Rural areas provide the perfect settings for such experiences through activities like hiking, cycling, wildlife viewing, fishing, hiking, camping and other outdoor pastimes. Being able to unwind in fresh air and wide-open spaces away from traffic, pollution and noise has strong health and wellness benefits. This attracts a whole new category of “nature tourists" who structure their vacations around outdoor pursuits and taking in breathtaking rural scenery. Rural destinations hold fascinating natural attractions like mountains, valleys, coastlines, forests, lakes and rivers that add tremendous value for travelers. Engaging with the flora, fauna and landscapes unique to a rural region enhances cultural understanding as well.
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