Global Quick E-Commerce (Quick Commerce) Market Size and Trends

The global Quick E-Commerce (Quick Commerce) market size is expected to reach US$ 303.27 Bn by 2030, from US$ 38.89 Bn in 2023, at a CAGR of 34.1% during the forecast period. Quick commerce, also known as Q-commerce or instant delivery, refers to the business model that delivers groceries and other daily essentials to customers within a short time frame, usually 10-30 minutes. The key advantage of quick commerce is that it allows busy consumers to order products on-demand and get them delivered to their doorstep rapidly via an app or website. Drivers supporting quick commerce growth include busy lifestyles, safety concerns during pandemic, and growing consumer demand for instant gratification.

Global Quick E-Commerce (Quick Commerce) Market Trends:

Quick Commerce 2.0 Business Models: Quick commerce operators are innovating with newer business models that offer more convenience and build loyalty. Providing complimentary ultrafast pick up for returns is an emerging value-added service. Some firms also enable consumers to drop off laundry and get it delivered back cleaned within hours. There is also a shift towards memberships and subscription packages. Jokr lets users opt for auto-recurring delivery as per customized schedules. Evolving to Quick Commerce 2.0 creates stickiness.
Super App Integration: Major delivery and mobility platforms like Gojek, Grab, and Uber are adding quick grocery delivery into their super apps. Integrating quick commerce offers users the convenience of a one-stop shop. Swiggy's Instamart service is now baked into its main app which provides scale. Super apps leverage their geographic reach and massive user bases to swiftly expand into new verticals like quick commerce. DoorDash is even piloting 15-minute grocery delivery via its DashMart service.
Sustainability Initiatives: Sustainability is becoming a rising priority within the quick commerce sector. Companies aim to minimize waste and carbon emissions across their supply chain. German startup, Flink uses electric-cargo bikes for green last mile delivery. Spanish grocery delivery firm, Blok employs eco-friendly packaging and incentivizes bike couriers. Quick commerce firms are also offering promotions to encourage consumers to use reusable bags. Sustainable practices help build brand reputation.
Transition towards Self-Fulfillment: Many quick commerce firms initially relied on third-party retailers for order fulfillment but are now shifting towards self-owned dark stores and inventory. Vertical integration provides more margins and control. Self-fulfillment also enables faster picking and delivery through store layout optimization and supply chain integration. For example, Getir has opened over 500 dark stores, enabling 10 minute delivery. However, hybrid models persist with some brands, especially in emerging markets.