The physiotherapy services market faces several challenges. As more patients look for lower cost alternatives, the market must adapt innovative cost-saving solutions while maintaining quality of care. Aging population with more complex health issues increases demand for physiotherapy services, putting pressure on existing resources. Staffing shortages plague the industry as well, as providers struggle to recruit and retain skilled physiotherapists. Regulations can also vary significantly across regions, raising compliance difficulties.
Market Opportunities – Online physiotherapy services
Online therapy services have huge potential to transform and drive growth of physiotherapy services market. With people increasingly relying on virtual means for various aspects of their lives due to the pandemic, telehealth and telemedicine services are witnessing significant huge demand. Physiotherapists can leverage available online tools and technology to reach out to more patients in need of care and make services more accessible. Providing video or audio based physiotherapy sessions allow therapists to evaluate, educate and guide patients on exercises from anywhere. This removes location and mobility barriers for patients.
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