Unfavorable reimbursement policies across different regions are posing significant challenges for the growth of the global patient access solution market. Stringent reimbursement criteria and complex regulatory guidelines related to reimbursement are making it difficult for healthcare providers to get full or partial reimbursement for their services and solutions. This ultimately impacts the adoption of modern patient access solutions which require significant upfront investments.
Market Opportunities – Increased Adoption of Telehealth and Remote Patient Monitoring
Increased adoption of digital health technologies presents a great opportunity for preventive healthcare globally. As people become more tech-savvy and connected, digital tools that make health monitoring and consultation more convenient are seeing wider acceptance. Technologies like remote patient monitoring devices, health apps on mobile phones, and telemedicine services allow patients to engage with healthcare providers without the need for in-person visits. This is beneficial especially during times of crisis like the current pandemic.
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