GLOBAL PARENTING APPS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Global Parenting Apps Market Size and Trends

The global parenting apps market size is expected to reach US$ 905.2 Mn by 2030, from US$ 542.3 Mn in 2023, exhibiting a compound annual growth rate (CAGR) of 7.6% during the forecast period.

Global Parenting Apps Market- Trends

• Emergence of social parenting apps: The emergence of social parenting apps is having a significant influence on the global parenting apps market. With the growing popularity of social media, parents are increasingly looking for online communities to connect with other parents and seek advice or recommendations. These new social networking-style parenting apps allow parents to join local parent groups, ask questions, and share updates about their kids with other parents in real-time. Some of the prominent social parenting apps that have gained widespread popularity in recent times allow parents to create private online networks of family and friends. Parents can post photos and updates on their children's milestones and get feedback from their close social circles. This has encouraged more participation and engagement among parents on digital platforms. Another advantage of these social apps is they allow parents to join public parent groups in their city or towns and make new parent friends. This helps them feel less isolated in their parenting journey and get peer support.
• Increasing government initiatives: Increasing government initiatives are expected to drive the growth of the market over the forecast period. For instance, in August 2022, Union Minister of State for Health Mrs. Bharati Pravin Pawar, India, announced the launch of a mobile application on parenting which focuses on cognitive developments of children in the first two years. The first 1,000 days establish a solid platform for a child's physical, mental, emotional, cognitive, and social health.