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North America has historically been the dominant region in the global orthodontic brackets market and is anticipated to account for 37.5% of the market share in 2024. This is due to factors like high awareness levels regarding orthodontic treatments and dental aesthetics amongst consumers in countries like the U.S. North America is also home to several world-leading dental equipment manufacturers and suppliers. Orthodontic brackets from companies that are based in the region cater to both the domestic demand as well as overseas exports.
Asia Pacific has emerged as the fastest growing regional market in recent times. Countries like China, India, and Japan have witnessed rapid economic development which has boosted discretionary expenditure capabilities of their large and growing middle class populations. As affordability of dental treatments rise, more people are seeking orthodontic procedures like braces for straightening crooked or misaligned teeth. Domestic manufacturing capabilities are also enhancing in the region, thereby allowing for better availability of orthodontic brackets at competitive prices. Medical tourism has contributed to braces becoming a highly popular dental procedure performed on foreign patients visiting countries like Thailand and South Korea.
In Europe, countries such as Germany, France, and the U.K. have established dental markets with high rates of orthodontic treatment adoption especially among younger age groups. Local manufacturing along with imports from major global suppliers ensures abundant supply of various orthodontic bracket options in European markets. Aesthetic attributes like appearance and color matching with natural tooth shades are particularly important considerations for European consumers, driving demand for advanced bracket designs. Meanwhile, Latin America has shown increased uptake of clear aligners and less visible dental correction options owing to conscious image appeal.
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