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Rising health concerns due to hazardous chemicalsConsumers at large spaces like schools and hospitals are wary of interior paint emissions. Even for do-it-yourself painting jobs, users want pigments which are safer for their families. The use of non-toxic ingredients addresses such needs and provides peace of mind. Interestingly, performance parameters of organic pigments have improved significantly to match functionality of inorganic alternatives. This addresses previous apprehensions of industries about compromised quality, opening up new markets.
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