GLOBAL NON OPIOID PAIN TREATMENT MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)
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Increased Awareness about Opioid EpidemicThe ongoing public health crisis arising from misuse and overprescription of opioid medicines in countries like U.S. has brought the drawbacks of opioids under intense global scrutiny. Various entities ranging from public health organizations to governments are engaged in initiatives aimed at curbing inappropriate usage of these highly addictive drugs. At the same time, educational programs are being conducted to spread awareness among patients and medical practitioners about risks of long term use of opioids, alternative treatment options and importance of achieving an optimal pain treatment regimen. For instance, in August 2023, On International Overdose Awareness Day, the Biden-Harris administration announced August 27–September 2 as Overdose Awareness Week to draw attention to the damage caused by illicit fentanyl and other drugs. The White House Office of National Drug Control Policy will invest an additional US$ 1 Mn in its Real Deal on Fentanyl campaign with the Ad Council. The initiative tries to reach out to young people, who are the fastest-growing age group in the U.S. for opioid overdoses.
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