Market News
Recent Developments
Product Launches
- In August 2023, Sirona Hygiene Private Limited., a company offering innovative period, intimate & toilet hygiene solutions, announced the launch of its latest product, PeeBuddy PooFume. This revolutionary toilet odor eliminator is designed to transform bathroom experiences. PeeBuddy PooFume is a unique blend of mint essential oils meticulously crafted to tackle toilet odor even before it even starts.
- In July 2020, Neha Chachra, an India-based entrepreneur, launched an innovative pee device WeeMate with an aim to help women counter dirty public toilets and to protect them from deadly infections that they may get from using public toilet seats.
Business Development Activities by Market Players
- In November 2023, Pee Safe, India's personal hygiene and wellness brand, launched "Hygeine Ki Aadat," a World Toilet Day awareness campaign aimed at instilling the significance of safe hygiene. The Pee Safe campaign differs from other advertising in that it focuses on spreading awareness of better hygiene practices and reducing the risk of infections such as Urinary Tract Infections (UTIs) and E.coli rather than scaring consumers about the dangers lurking beneath their bottoms.
- In February 2023, ProvenMed, a pioneering U.A.E-based MedTech provider, announced an exclusive partnership with Gulf Medical Company, Ltd., a market leader in medical device and healthcare solutions distribution, to provide and distribute ActivGo for men, the world's first infection-preventative urinary incontinence management medical device, throughout the Kingdom of Saudi Arabia (KSA).
- In March 2020, Pee Safe, India's personal hygiene and wellness brand, encourages women to go above and beyond what society expects of them and recognize their genuine value. A recent video promotion from the firm depicts how the first Women's Day was most likely celebrated when women realized their worth. The commercial reaffirms Pee Safe's dedication to empowering women through their products and assisting them in reaching their full potential - after all, they are supposed to do much more than cook and clean.
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