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Market Driver: Growing environmental consciousness among customersDue to rising environmental pollution levels and frequent reports of adverse impacts of climate change, people are becoming more aware of their carbon footprint. Many customers now prefer choosing electric vehicles and eco-friendly transportation options for their daily commuting as well as tour and travel purposes. Even in economies where disposable incomes are increasing, a significant section of urban population is willing to pay a slight premium for electric vehicles just for their green and sustainable credentials. This consumer preference for low emission vehicles is benefiting the electric tuk-tuks market.
Moreover, electric vehicles are now seen as a status symbol and representation of modern lifestyles. Young and environmentally-conscious masses find electric vehicles appealing. As tuk-tuks are commonly used as hired vehicles, In cities where pollution is a big problem, both tourists and business travelers prefer clean electric options. This good image helps electric Tuk-Tuk manufacturers with their branding and marketing efforts. It allows them to promote their vehicles as a sustainable choice preserving local environments.
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