GLOBAL DENTAL VENEERS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

The global dental veneers market was valued US$ 2.36 Bn in 2023 and is expected to reach US$ 3.88 Bn by 2031 growing at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

Dental veneers are thin shells that are placed over the front surface of teeth to improve their appearance. There are two main types of veneers: permanent and temporary. Permanent veneers are thin shells made of porcelain or composite resin that are bonded to the frontS of teeth. They are very durable and can last for many years with proper oral hygiene. Temporary veneers are thinner shells usually made of composite resin that are used as a trial for permanent veneers or to protect teeth during orthodontic treatment.

Global Dental Veneers Market - Regional Insights

• North America is expected to be the largest market for dental veneers during the forecast period, accounting for over 38.9% of the market share in North America has dominated the dental veneers market for many years, owing to several factors. With a large population undergoing cosmetic dental procedures, the U.S. leads the world in terms of the number of veneer procedures carried out annually. High consumer disposable incomes allow patients to easily afford aesthetic treatments like veneers. The presence of many leading dental product manufacturers in the region, such as 3M, Dentsply Sirona, etc., has made dental veneers widely available. These companies have increased their Research & Development investments to bring technologically advanced veneer materials and equipment to the market. The strong technical expertise of dentists has ensured high quality applications of veneers. Marketing efforts by manufacturers have raised awareness about veneers among consumers looking for an easy smile makeover solution.
• Asia Pacific is expected to be the second-largest market for dental veneers market, accounting for over 23.2% of the market share in 2023. Countries like India, China, Japan, and South Korea are witnessing substantial year-on-year growth in their veneer markets. Rising spending capacities and improving dental healthcare infrastructure have bolstered the Asia Pacific industry. Rapid economic development in Asia has led to increased consumerism. More people are spending on various kinds of cosmetic procedures, including dental veneers. A large middle-class population constitutes a key target segment for veneer manufacturers and dentists. Lucrative Asia Pacific markets have also attracted many multinational dental companies to set up local manufacturing plants and strengthen their regional presence.

 Figure 1. Global Dental Veneers Market Share (%), By Region, 2023

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Analyst’s Views:

The dental veneers market presents promising growth opportunities over the next decade. Rising awareness of advanced cosmetic dentistry procedures among consumers is a key driver. Increased spending on dental aesthetics and a growing middle-class population in developing economies will boost the market. North America dominated the dental veneers market in 2023 owing to high consumer acceptance and the availability of advanced treatment options. However, Asia Pacific is expected to witness the fastest growth on the back of growing medical tourism coupled with increasing dental expenditure in China and India. While ceramic veneers continue to be the material of choice, demand for porcelain and composite veneers is increasing rapidly as they offer a more natural appearance at a lower cost. Product innovation through advanced materials and simplified placement techniques will further support growth.

Global Dental Veneers Market- Drivers

• Rising Concerns for Improved Aesthetics: With a growing focus on image consciousness and aesthetics, people are increasingly concerned about having an attractive, healthy-looking smile. Minor irregularities or discoloration in teeth can make individuals self-conscious, affecting their confidence and social interactions. Dental veneers offer a quick and effective solution for such issues, as they can significantly improve the color, shape, size, and position of teeth without extensive treatment or dental work. As consumers pay more attention to aesthetics, oral hygiene, and overall appearance, the demand for veneers is expected to grow substantially in the coming years.
• Inclination towards Non-Invasive Procedures: As modern lifestyles become busier and people’s tolerance for pain reduces with time, there is a strong preference for simplified, non-invasive treatment options. Conventional dental treatments like crowns, bridges, and dental bonding often require excessive drilling or tooth structure removal. This can cause discomfort, require multiple visits, and a longer recovery duration. In comparison, dental veneers involve minimal to no tooth preparation and are easier to place. The procedure is also less time consuming and allows patients to resume regular activities on the same day. The non-invasive and virtually painless nature of veneers makes them very appealing for enhancing smiles without major dental work. With greater insights into various options, people are displaying a higher inclination towards procedures that are simple, minimally painful, and fit into their schedules easily.

Global Dental Veneers Market- Opportunities

• Development of innovative dental veneers: The development of innovative dental veneers that improve aesthetics and functionality could have significant potential in the dental veneers market. Traditional veneers only focus on improving appearance, but newer innovations are emerging that address patient concerns around comfort, durability, and a natural look and feel. For example, veneers made with advanced nanoceramic materials are not only highly resistant to chips or cracks but can also be made very thin for a life-like appearance and feel in the mouth. Some innovations even allow for natural translucent effects mimicking the look of real tooth enamel. This increased focus on recreating natural aesthetics and functionality through new material science and manufacturing processes is bringing more patients into dental clinics looking for long-term solutions to their smiles.

Global Dental Veneers Market – Trends

• Increasing prevalence of cosmetic dentistry: The increasing prevalence of cosmetic dentistry trends is having a significant impact on the dental veneers market. More and more people are becoming conscious of their appearance and wanting to fix imperfections or discoloration in their smile. This growing emphasis on enhancing facial aesthetics through dental treatments has boosted the demand for dental veneers in recent years. Dental veneers are a very popular cosmetic dentistry option, as they are minimally invasive and can dramatically transform the appearance of teeth. They allow people to cover or mask discolored, stained, chipped, or imperfect teeth. This provides patients with an instant, brighter smile and enhanced confidence. The ability of dental veneers to cover underlying dental issues and give the appearance of perfectly aligned and shaped teeth has captured the imagination of many. Their transformative power appeals to people across different age groups who want straighter, whiter teeth without resorting to more complex dental work.

Global Dental Veneers Market - Restraints

• High cost of dental veneers procedures: The cost of dental veneers procedures is one of the major factors restraining the growth of the dental veneers market. Getting veneers usually requires two or more visits to the dentist, which makes the overall cost of the procedure quite high. According to Brook West Family Dentistry, a dental clinic based in the U.S., porcelain veneers range in price from US$ 925 to US$ 2,500, with an average of US$ 1,500 per tooth. If dental contouring is required, the cost may increase. The treatment typically necessitates numerous visits. If more visits are required, or many veneers must be placed, the entire cost may rise. The high costs associated with veneers mean only those with relatively high disposable incomes tend to opt for them. Individuals choosing more affordable options like dental bonding, which changes the appearance of teeth at a lower cost point, thereby hampering the market development over the forecast period.
• Risk of complications associated with dental veneers: One of the major factors restraining the growth of the dental veneers market is the risk of complications associated with the procedure. Dental veneers involve making changes to the natural tooth structure, which can potentially lead to various issues. For example, excessive removal of tooth structure during preparation can weaken the teeth and make them more susceptible to cracks or even fractures over time. Not leaving enough tooth structure can also compromise flossing, increasing the risk of gum disease and cavities under the veneers. If veneers do not fit properly, they can lead to chronic biting discomfort, jaw pain, and dental issues from abnormal wear patterns. Improper application by an inexperienced dentist can potentially damage the pulp inside teeth, necessitating root canals.
• Counterbalance – Key market players should form strategic alliances with other key market players to bring innovative solutions to the market. In addition, usage of technology such as 3D printing and artificial intelligence can shorten the product development to market launch time of novel dental veneers products.

Figure 2. Global Dental Veneers Market Share (%), By Veneer Type, 2023

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Global Dental Veneers Market- Recent Developments

Partnership

• In December 2021, Dentsply Sirona, a dental equipment manufacturer, and 3Shape, a developer and producer of 3D scanners, announced the expansion of their strategic partnership by combining Dentsply Sirona's Connect Case Center with 3Shape's Dental System software. The original strategic partnership, announced in June 2021, was intended to promote digital dentistry by giving 3Shape TRIOS intraoral scanner users access to Dentsply Sirona's SureSmile Clear Aligners platform.

Top Companies in the Global Dental Veneers Market

• Dentsply Sirona
• Kuraray America, Inc.
• Ivoclar Vivadent
• SHOFU Dental GmbH
• STOMADENT LLC.
• Dental Art Innovations
• edelweiss dentistry products gmbh
• MicroDental Laboratories
• 3M
• Den-Mat Holdings, LLC
• VITA Zahnfabrik
• Ultradent
• COLTENE Group
• Glidewell
• Align Technology, Inc.
• da Vinci
• PLANMECA OY

Definition: Dental veneers are thin shells that are custom-made to cover the front surface of teeth. Made from porcelain or resin-composite materials, veneers are permanently bonded to your teeth and can dramatically improve the appearance of your smile. They are used to rectify a number of dental issues, such as teeth that are discolored due to root canal treatment, stains from tetracycline or other drugs, excessive fluoride, or the presence of large resin fillings that have discolored the tooth.