Global Dental Cleaning Tablets Market Size and Trends
The global dental cleaning tablets market size is expected to reach US$ 532.9 Mn by 2030, from US$ 306.7 Mn in 2023, exhibiting a compound annual growth rate (CAGR) of 8.2% during the forecast period.
Global Dental Cleaning Tablets Market- Trends
- Increasing demand for herbal/ayurvedic dental tablets: The demand for herbal and ayurvedic dental tablets is steadily rising globally in the last few years. More consumers are preferring natural and herbal ingredients over chemical based ones for oral care, due to rising health consciousness. Ayurveda and herbal ingredients are believed to have several additional benefits compared to conventional tablets like helping reduce bad breath, toothache and gum diseases. They are also considered more gentle and suitable for sensitive teeth. Many dental tablet manufacturers have thus started extensively researching herbal formulations and developing new product lines made of ingredients like neem, clove, cinnamon, basil etc. which are known to have antioxidant and antibacterial properties supporting oral health. For example, Dabur, one of the leading Fast-Moving Consumer Goods (FMCG) companies in India, launched a new range of Tulsi-based dental tablets in 2021. Their annual reports state these herbal tablets witnessed over 20% growth in sales volumes in 2021 compared to the previous year. This shift in consumer preference towards natural oral care is a major global trend impacting the dental tablet market structure and competition dynamics. Established players are diversifying into herbal/ayurvedic tablets to tap into this new demand as well as gain an edge over rivals. Many new regional and local brands focused only on herbal formulations have also emerged. The market now presents more options for consumers looking for natural solutions. Though smaller compared to global leaders for now, some of these regional ayurvedic brands are finding success and rapidly growing their customer base both within their home country and abroad through e-commerce platforms.
- Focus on R&D of tablets with unique formulations: Focus on R&D for unique tablet formulations is having a significant impact on the global dental cleaning tablet market. Manufacturers are increasing their investment in developing novel and sophisticated formulations that can deliver specialized benefits. For example, many companies are introducing tablets with targeted formulations designed to whiten teeth or treat particular oral health issues like sensitivity, gum problems, or bad breath. The core idea is to offer customized solutions through a range of differentiated products. This shift allows companies to cater to diverse consumer demands and specific oral care needs. It also helps improve customer retention as users can select the right tablet based on their requirement. The tailored formulations may include ingredients like hydrogen peroxide for whitening, calcium and other minerals for sensitivity control, antiseptics for fighting plaque build-up causing gum diseases and essential oils for fresh breath. Some manufacturers are also developing time-released variants that slowly dissolve in the mouth to provide all-day protection. The focus on specialized R&D has led to more innovators entering the market with novel offerings. This increasing competition and varied product choices have boosted the overall market scope and visibility. It is also driving higher investment cycles as companies look to continuously enhance and expand their portfolio of differentiated oral care tablets. According to data published by the Oral Health Foundation UK in 2021, around 65% of global consumers have started using specialist dental cleaning tablets introduced in the last 5 years, indicating strong demand for customized formulations.
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