GLOBAL CREATOR ECONOMY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Global Creator Economy Market, By Platform Type (Video Streaming, Live Streaming, Blogging Platform, eCommerce Platform, Podcasting Platform, Others), By Creative Service (Arts & Crafts, Digital Content, Written Content, Video Production, Photography, Music Production, Others), By Revenue Channel (Advertising, Subscriptions, Tips/Donations, Affiliate Marketing, Selling Products/Merchandise, Brand Partnerships, Others), By End User (Armature Creator, Professional Creator), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Recent Developments

New product launches

In September 2022, Meta launched updates to its monetization tools for Facebook and Instagram creators, including FB Reels Play Bonuses. This expanded payouts for popular short-form video creators.
In June 2022, YouTube launched YouTube Shorts Fund, a US$ 100 million fund to pay top Shorts creators each month. This boosted creator monetization on the platform.
In November 2021, TikTok introduced TikTok Creator Next, a creator education program focused on developing skills for content creators to be successful. It covers areas like production, audience growth, and monetization.

Acquisition and partnerships

In March 2022, Meta acquired Wholesome, a social media app focused on creating a positive online community. This allowed Meta to boost creator’s well-being offerings.
In December 2021, Spotify acquired Whooshkaa, a technology platform that enables podcasters to create shows. This allowed Spotify to expand its capabilities in serving podcast creators.
In September 2021, TikTok partnered with Wix, enabling creators to build websites and manage their brand using Wix's technology. This simplified website creation process for creators on TikTok.