Market News
Recent Developments
New product launches
- In September 2022, H&M launched a new conscious collection made from recycled materials like polyester and organic cotton. This supports the company's circularity goals. H&M, also known as Hennes & Mauritz AB, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. H&M has taken significant steps to become a more sustainable company and is committed to making sustainable fashion an everyday option for all. As of June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under various brands. The company offers a wide range of fashion, home, beauty, and kids' products, and it is known for making fashion and design accessible to people around the world. H&M is also available as an online shopping destination, offering fashion, homeware, and kids' clothes with a focus on quality and affordability.
- In June 2021, Levi's launched its most sustainable jean yet, made with organic cotton and circular techniques to reduce water waste. It reflects the brand's commitment to sustainability. Levi's is a clothing brand that has been around for over 50 years and is known for its denim products. The company has made a commitment to sustainability and has launched several initiatives to reduce its environmental impact.
- In April 2022, Adidas partnered with Allbirds to design a 100% carbon-neutral shoe. This sustainable sneaker aims to reduce environmental impact. Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe and the second largest in the world, after Nike. The company's official website, adidas.com, emphasizes that Adidas is about more than just sportswear and workout clothes. It partners with the best in the industry to co-create, offering a wide range of sporting goods for various activities, including running, basketball, soccer, fitness, yoga, and hiking. Adidas designs for athletes of all kinds and creates sports apparel. Allbirds, Inc. is a New Zealand and American company that sells footwear and apparel. The company claims to keep its products as eco-friendly as possible and is a certified B Corporation.
Acquisition and partnerships
- In September 2022, H&M partnered with The Renewal Workshop to improve transparency in its supply chain and make circularity measurable. The Renewal Workshop is an apparel company that partners with other apparel brands to recover the value in their unsellable returns and damaged products so that they can be sold again, creating a circular economy for the apparel industry.
- In April 2021, Levi's acquired Beyond Yoga, a sustainably focused athleisure brand. This supports Levi's goal to lead in premium apparel.
- In January 2020, Nike acquired Traceablee, a start-up focused on improving transparency through blockchain. This strengthens Nike's digital supply chain. Nike, Inc. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
U.S.: 
U.K. : 
India :