Market Challenges And Opportunities
Global Cardiovascular Health Supplements Market - Drivers
- Rising health consciousness: In today's world people are becoming increasingly health conscious. Long working hours, irregular eating habits and sedentary lifestyles have taken a toll on people's health. Cardiovascular diseases are on the rise with each passing year. People have realized the importance of maintaining cardiovascular health and are actively looking for ways to keep their heart strong.
- Cardiovascular supplements have emerged as a popular solution. These supplements claim to provide necessary nutrients that support heart health functions. Supplements containing Omega-3, CoQ10, Magnesium, Folic Acid, and others are in high demand as these are known to regulate blood pressure and cholesterol levels. Working professionals especially rely on supplements as they are not able to focus much on nutrition through diet alone. Busy lifestyles leave little time for preparing healthy meals at home. Supplements offer an easy way to fulfil daily nutrition requirements without major changes in lifestyle.
- Consumers have become more brand conscious and discerning in their choices. They research ingredients and brands online before opting for a particular supplement. Transparency regarding ingredient sourcing, product quality checks and manufacturing standards matter a lot while making a purchase decision. Leading supplement brands advertise the purity and potency of ingredients used which helps in building consumer trust. Quality natural ingredients and scientifically backed formulations drive the consumer preference for trusted brands in this space.
- Ageing population: The global population is rapidly ageing. Medical advancements have enhanced longevity and improved overall life expectancy. However, aging also brings along deteriorating health and increased risk of cardiovascular problems. Cardiovascular diseases pose a serious health threat to the elderly people. Conditions like heart attack, stroke, and atherosclerosis are more common in people above 60 years of age.
- Older consumers are actively taking preventive measures to support heart health. Cardiovascular supplements have emerged as a dependable way to maintain overall wellness. Supplements containing antioxidants, vitamins, minerals and other ingredients that support cardiovascular functions appeal highly to the senior demographic. Supplement brands that cater to the specific needs of the elderly through formulation and delivery methods are gaining popularity. Easy to swallow softgels and liquid supplements have grown in demand.
- Family members also influence supplement consumption trends in the elderly. As children become more health conscious, they motivate their parents and grandparents towards preventive healthcare through dietary modifications and supplements. The growing participation of women in the workforce has led to nuclearization of families. This has augmented the need for supplementary nutrition in older people who often live alone. Rising senior population base and their proactive healthcare approach supports consistent demand for heart health supplements.
- Growing Consumer Focus on Preventive Healthcare: There is significant shift in focus towards preventive healthcare and proactive management of health among consumers. People no longer want to wait until a disease occurs to address it, but rather take necessary precautions at its early stages or even prevent its onset through lifestyle and dietary modifications. This change in attitude is largely being driven by rising healthcare costs and general awareness about the benefits of prevention. Cardiovascular wellness supplements fit well under the umbrella of preventive care as various ingredients these have demonstrated ability to support heart health when consumed regularly. Therefore, supplements that can seamlessly fit into daily wellness routine of busy consumers are gaining wide acceptance. Especially with growing affordability and accessibility through e-commerce platforms, supplements are fast becoming an important pillar of preventive healthcare approach for mindful individuals. This is expected to boost demand for cardiovascular health supplements in the foreseen future.
Global Cardiovascular Health Supplements Market - Opportunities
- Rising Healthcare Expenditure: One of the significant factors influencing the growth rate of the global cardiovascular health supplements market is growing healthcare expenditure, which helps in improving its infrastructure. For instance, according to the International Health Care System of the U.S., in June 2020, U.S. government organizations aim to improve the healthcare infrastructure by increasing funding, setting legislation and national strategies, and cofounding and setting basic requirements and regulations for the Medicaid program. Similarly, in November 2022, the Canadian Institute for Health Information reported that the total health spending in Canada was US$ 331 billion in 2022, or US$ 8,563 per Canadian, while health expenditure represented 12.2% of Canada's gross domestic product (GDP) in 2022, following a high of 13.8% in 2020.
- Growing adoption of herbal supplements: The growing trend of using herbal supplements and alternative medicine is driving significant growth in the global cardiovascular health supplements market. With rising awareness of preventive healthcare, more people are realizing the importance of maintaining heart health through natural products. Several studies done by WHO and European Food Safety Authority have highlighted the cardiovascular benefits of ingredients like omega-3 fatty acids, CoQ10, garlic, turmeric, green tea, etc. which are commonly found in herbal supplements.
Global Cardiovascular Health Supplements Market - Restraints
- Presence of alternative treatment options: The presence of alternative treatment options is certainly restraining the growth of the global cardiovascular health supplements market. With rising health awareness and focus on holistic well-being, people are exploring a wide range of non-invasive and natural therapies for various aesthetic and medical procedures. This has resulted in diverting potential customers from cardiovascular health supplements.
- Some of the major alternative treatments that are negatively impacting the cardiovascular health supplements industry include essential oils, herbal remedies, acupuncture, Ayurveda, yoga and other mind-body practices. These complementary approaches are gaining higher acceptance due to their perceived minimal side-effects and natural attributes. Customers are wary of potential risks, costs and downtime associated with certain cardiovascular health supplements treatments like Botox, dermal fillers, laser resurfacing etc. and often try alternative therapies as a first line of treatment.
- Side effects associated with cardiovascular health supplements: The side effects associated with cardiovascular health supplements are posing a major challenge for the growth of the global cardiovascular health supplements market. Many supplements that are consumed to improve heart health have potential side effects if taken in inappropriate doses or combined with certain medications. This is creating a level of distrust and reluctance among consumers towards dietary supplements.
- Some common supplements like fish oil, coenzyme Q10, garlic, and antioxidant mixes have been known to increase the risk of bleeding when taken along with blood thinning medications like aspirin, warfarin or non-steroidal anti-inflammatory drugs. Excessive doses of supplements like vitamin A, vitamin K, iron or calcium can also stress the liver and kidneys. Certain herbal supplements like hawthorn, Asian ginseng and Ginko biloba have drug interactions when combined with prescription medications for high blood pressure, diabetes or depression. This gives medical experts concerns about the safety of these supplements, especially when prescribed or advised without oversight at cardiovascular health supplements.
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