GLOBAL CARDIOVASCULAR HEALTH SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Global cardiovascular health supplements market size is expected to reach US$ 16.06 Bn by 2030, from US$ 9.85 Bn in 2023, exhibiting a CAGR of 7.2% during the forecast period.

Cardiovascular health supplements include various products that are intended to support heart health and circulation. There are several main types of supplements that are commonly used. Omega-3 fatty acid supplements, such as those containing EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), have been shown to help lower triglyceride levels and reduce inflammation. Coenzyme Q10 or CoQ10 supplements are popular as CoQ10 plays a role in energy production for the heart and blood vessels. Folic acid and B vitamins reduces homocysteine levels, which is a risk factor for heart disease.

Global Cardiovascular Health Supplements Market - Regional Insights

• North America is expected to be the largest market for cardiovascular health supplements during the forecast period, accounting for over 35.7% of the market share in 2023. North America has established itself as the dominant region in the global cardiovascular health supplements market. The presence of leading supplement manufacturers in the U.S. and Canada has enabled easy availability of a wide variety of supplements. Moreover, the health-conscious population and their increased spending on preventive healthcare has boosted demand for such supplements.
• A substantial portion of the cardiovascular health supplements manufactured in the region is also exported to other parts of the world. Many American brands have a strong global consumer base due to successful marketing campaigns highlighting the various health benefits. The pricing of supplements in North America is generally at the higher end as compared to other regions due to heavy investments in product research and development.

• Asia Pacific is expected to be the second-largest market for cardiovascular health supplements, accounting for over 25.2% of the market share in 2023. Rapid economic development and rising healthcare expenditures have increased the affordability of supplements. Lifestyle changes associated with urbanization have also contributed to rising prevalence of cardiovascular issues.
• Countries like India, China, and Japan have abundant agricultural resources that allow domestic production of key herbal ingredients used in supplements. This has provided the supplement industry a cost advantage and helped to reduce dependence on imports. Brands are leveraging the popularity of traditional medicines to design herbal or Ayurveda-based products catering to local health beliefs and practices.
• Evolving demographics, in the form of growing geriatric population and rising health awareness among younger generations, ensure that the demand remains steady in the long run. Favorable government support through initiatives aimed at non-communicable diseases is also encouraging manufacturers to expand their footprint in Asia Pacific. The region promises high returns for companies able to capture this upcoming opportunity.

• Europe is expected to be the fastest-growing market for cardiovascular health supplements, with a share of 19% during the forecast period. The growth of the market in Europe is attributed to increasing prevalence of cardiovascular disease in the region.

Analyst View: Global cardiovascular health supplements market is expected to witness steady growth over the forecast period due to increasing health awareness on cardiovascular disease among consumers and focus on preventive healthcare. Rising prevalence of cardiovascular diseases worldwide due to sedentary lifestyles and poor diets can boost demand for supplements that help maintain cardiac health. Growing geriatric population who are more susceptible to heart conditions will create opportunities for heart health supplements.

Figure 1. Global Cardiovascular Health Supplements Market Share (%), By Region, 2023

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Global Cardiovascular Health Supplements Market - Drivers

• Rising health consciousness: In today's world people are becoming increasingly health conscious. Long working hours, irregular eating habits and sedentary lifestyles have taken a toll on people's health. Cardiovascular diseases are on the rise with each passing year. People have realized the importance of maintaining cardiovascular health and are actively looking for ways to keep their heart strong.
• Cardiovascular supplements have emerged as a popular solution. These supplements claim to provide necessary nutrients that support heart health functions. Supplements containing Omega-3, CoQ10, Magnesium, Folic Acid, and others are in high demand as these are known to regulate blood pressure and cholesterol levels. Working professionals especially rely on supplements as they are not able to focus much on nutrition through diet alone. Busy lifestyles leave little time for preparing healthy meals at home. Supplements offer an easy way to fulfil daily nutrition requirements without major changes in lifestyle.
• Consumers have become more brand conscious and discerning in their choices. They research ingredients and brands online before opting for a particular supplement. Transparency regarding ingredient sourcing, product quality checks and manufacturing standards matter a lot while making a purchase decision. Leading supplement brands advertise the purity and potency of ingredients used which helps in building consumer trust. Quality natural ingredients and scientifically backed formulations drive the consumer preference for trusted brands in this space.

• Ageing population: The global population is rapidly ageing. Medical advancements have enhanced longevity and improved overall life expectancy. However, aging also brings along deteriorating health and increased risk of cardiovascular problems. Cardiovascular diseases pose a serious health threat to the elderly people. Conditions like heart attack, stroke, and atherosclerosis are more common in people above 60 years of age.
• Older consumers are actively taking preventive measures to support heart health. Cardiovascular supplements have emerged as a dependable way to maintain overall wellness. Supplements containing antioxidants, vitamins, minerals and other ingredients that support cardiovascular functions appeal highly to the senior demographic. Supplement brands that cater to the specific needs of the elderly through formulation and delivery methods are gaining popularity. Easy to swallow softgels and liquid supplements have grown in demand.
• Family members also influence supplement consumption trends in the elderly. As children become more health conscious, they motivate their parents and grandparents towards preventive healthcare through dietary modifications and supplements. The growing participation of women in the workforce has led to nuclearization of families. This has augmented the need for supplementary nutrition in older people who often live alone. Rising senior population base and their proactive healthcare approach supports consistent demand for heart health supplements.

• Growing Consumer Focus on Preventive Healthcare: There is significant shift in focus towards preventive healthcare and proactive management of health among consumers. People no longer want to wait until a disease occurs to address it, but rather take necessary precautions at its early stages or even prevent its onset through lifestyle and dietary modifications. This change in attitude is largely being driven by rising healthcare costs and general awareness about the benefits of prevention. Cardiovascular wellness supplements fit well under the umbrella of preventive care as various ingredients these have demonstrated ability to support heart health when consumed regularly. Therefore, supplements that can seamlessly fit into daily wellness routine of busy consumers are gaining wide acceptance. Especially with growing affordability and accessibility through e-commerce platforms, supplements are fast becoming an important pillar of preventive healthcare approach for mindful individuals. This is expected to boost demand for cardiovascular health supplements in the foreseen future.

Global Cardiovascular Health Supplements Market - Opportunities

• Rising Healthcare Expenditure: One of the significant factors influencing the growth rate of the global cardiovascular health supplements market is growing healthcare expenditure, which helps in improving its infrastructure. For instance, according to the International Health Care System of the U.S., in June 2020, U.S. government organizations aim to improve the healthcare infrastructure by increasing funding, setting legislation and national strategies, and cofounding and setting basic requirements and regulations for the Medicaid program. Similarly, in November 2022, the Canadian Institute for Health Information reported that the total health spending in Canada was US$ 331 billion in 2022, or US$ 8,563 per Canadian, while health expenditure represented 12.2% of Canada's gross domestic product (GDP) in 2022, following a high of 13.8% in 2020.
• Growing adoption of herbal supplements: The growing trend of using herbal supplements and alternative medicine is driving significant growth in the global cardiovascular health supplements market. With rising awareness of preventive healthcare, more people are realizing the importance of maintaining heart health through natural products. Several studies done by WHO and European Food Safety Authority have highlighted the cardiovascular benefits of ingredients like omega-3 fatty acids, CoQ10, garlic, turmeric, green tea, etc. which are commonly found in herbal supplements.

Global Cardiovascular Health Supplements Market - Trend

• Focus on plant-based supplements: There is a growing focus on adopting more plant-based diets and supplements around the world due to their various health benefits. Research shows that plant-based diets are associated with lower risks of cardiovascular diseases when compared to diets high in animal products. This is because plants are rich sources of fibers, antioxidants, minerals, and phytochemicals that can offer protective effects. As people seek more natural and plant-derived options to support cardiovascular health, the demand for supplements containing superfoods, herbs, botanical extracts is rising significantly. According to a 2020 report by the United Nations, global sales of herbal supplements grew over 10% in the previous year, reflecting consumers' increasing preference for plant-based supplements.

Many cardiovascular health supplement brands are responding to this trend by extensively researching and introducing plant-based supplement blends and formulas. For example, a leading brand launched a supplement containing turmeric, garlic, ginger, and green tea extracts to support circulation and healthy cholesterol levels. Clinical trials show garlic can support heart health. Similarly, turmeric contains curcumin which research suggests can benefit blood pressure and inflammation levels when consumed regularly. This is driving consumers to choose more plant-focused options for cardiovascular protection rather than one-ingredient supplements. As research on herb-drug interactions and plant benefits grows, adoption of plant-based blends in multi-ingredient supplements is expected to further lift market revenues in the coming years.

Global Cardiovascular Health Supplements Market - Restraints

• Presence of alternative treatment options: The presence of alternative treatment options is certainly restraining the growth of the global cardiovascular health supplements market. With rising health awareness and focus on holistic well-being, people are exploring a wide range of non-invasive and natural therapies for various aesthetic and medical procedures. This has resulted in diverting potential customers from cardiovascular health supplements.
• Some of the major alternative treatments that are negatively impacting the cardiovascular health supplements industry include essential oils, herbal remedies, acupuncture, Ayurveda, yoga and other mind-body practices. These complementary approaches are gaining higher acceptance due to their perceived minimal side-effects and natural attributes. Customers are wary of potential risks, costs and downtime associated with certain cardiovascular health supplements treatments like Botox, dermal fillers, laser resurfacing etc. and often try alternative therapies as a first line of treatment.

• Side effects associated with cardiovascular health supplements: The side effects associated with cardiovascular health supplements are posing a major challenge for the growth of the global cardiovascular health supplements market. Many supplements that are consumed to improve heart health have potential side effects if taken in inappropriate doses or combined with certain medications. This is creating a level of distrust and reluctance among consumers towards dietary supplements.
• Some common supplements like fish oil, coenzyme Q10, garlic, and antioxidant mixes have been known to increase the risk of bleeding when taken along with blood thinning medications like aspirin, warfarin or non-steroidal anti-inflammatory drugs. Excessive doses of supplements like vitamin A, vitamin K, iron or calcium can also stress the liver and kidneys. Certain herbal supplements like hawthorn, Asian ginseng and Ginko biloba have drug interactions when combined with prescription medications for high blood pressure, diabetes or depression. This gives medical experts concerns about the safety of these supplements, especially when prescribed or advised without oversight at cardiovascular health supplements.

Figure 2. Global Cardiovascular Health Supplements Market Share (%), By Type, 2023

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Global Cardiovascular Health Supplements Market - Recent Developments

Product Launch

• On September 13, 2023, Nutrartis, a health solutions provider, announced the launch of Cardiosmile, a supplement developed with natural plant sterols, in the US. The liquid format uses water-dispersible phytosterols for convenient daily heart health and cholesterol management.
• On March 7, 2023, Life Extension, a neutraceuticals company, announced the launch of new omega-3 fish oil-based gummy bites. These are sugar-free, tropical fruit-flavored chews that pack powerful omega-3 acids, offering a high centering of Eicosapentaenoic Acid (EPA) and Docosahexaenoic Acid (DHA) fatty acids in each serving.

Business Development Activities by the Market Players

• On April 25, 2023, Nordic Naturals, a health and wellness company, announced that it had partnered with Walmart, an multinational retail corporation, to offer its omega-3 supplement in across 2,500 Walmart stores. The aim behind the strategy is to expand the product range and generate awareness about the product availability.
• In January 2021, The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, announced a new partnership with WW International, Inc., a global wellness company powered by the world's leading commercial weight management program, to amplify their shared mission to empower and support people on their health and wellness journeys, for various applications including cardiovascular

Top companies in Global Cardiovascular Health Supplements Market

• NOW Health Group, Inc.
• Bright, Lifecare Pvt Ltd (Truebasics.com)
• Natural Organics, Inc.
• DaVinci Laboratories of Vermont
• Nordic Naturals
• Thorne HealthTech, Inc.
• Nestle (Pure Encapsulations, LLC)
• Amway
• InVite Health
• GNC Holdings, LLC.
• Herbalife International of America, Inc
• Sanofi
• NESTLÉ
• Invision Pharma Limited
• Cytoplan Ltd
• Vestige Marketing Private Limited

Definition: Cardiovascular health supplements play an important role in maintaining heart health and preventing issues like heart attacks and strokes. There are various types of supplements available that target different aspects of cardiovascular function. Omega-3 fatty acids and fish oils are among the most commonly used supplements. These work to reduce inflammation and triglyceride levels in the blood, lowering the risk of heart disease. Other fat-reducing supplements containing plant sterols or stanols are also beneficial for heart health.