Market News
Global Bodybuilding supplements Market- Recent Developments
Product and Technology Launch
- In June 2023, Glanbia Plc, an nutritional product company, announced the launch of Gold Standard Protein Shake, The ready-to-drink option features the new, versatile drink option, provides the ON standard of delicious, designed to delight in chocolate and vanilla flavors, and formulated with 24 grams of protein per serving, so consumers can fuel their day with anytime, anywhere nutrition to meet their performance goals without slowing down.
- In November 2021, Roquette, a global leader in plant-based ingredients, pioneer of plant proteins, and world-leading provider of pharmaceutical excipients, launched its ready-to-use, pharmaceutical grade solution for vegetarian softgel capsule formulation – LYCAGEL PREMIX, based on pea starch LYCAGEL was launched in 2020, and the new softgel blend provides manufacturers with an easy-to-use and convenient solution that ensures fast and reproducible scale-up for both nutraceuticals and pharmaceutical applications.
Business Development Activities by the Market Players
- In May 2023, Six Star Pro Nutrition, a brand of Iovate Health Sciences International Inc., a global nutrition company, and Kellogg Co., a U.S.-based multinational food manufacturing company, announced a partnership to launch two cereal-flavored 100% whey protein powders. Whey protein powders are available in Frosted Flakes and Froot Loops flavors and will be on shelves starting in August at retailers including Walmart.
- In February 2022, Nestlé Health Science, a global nutritional brand, announced the acquisition of Vital Proteins, a protein supplement product developing company, through this acquisition the company will expand the brand geographically, scale up R&D and innovate on new products.
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