Increasing competition from local manufacturers in developing markets. Since bleeding control kits are generally commodity products, it is easy for smaller players to replicate existing designs and compete on price. This puts downward pressure on margins for established brands. Stringent regulations around new product approval and quality standards in developed countries increases cost and time for new market entrants.
Market Opportunities – Rising rates of accidents and injuries worldwide
Global bleeding control kit market has significant growth opportunities. With rising rates of accidents and injuries worldwide due to factors like increasing vehicular traffic, construction activity and sports injuries, demand for first-aid treatments is on the rise. Moreover, growing awareness about bleeding control kits and their usefulness in treating life-threatening conditions like gunshot or stab wounds is increasing demand. There is also a push to make bleeding control kits readily available in public spaces to reduce mortality in emergencies.
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