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Rise in adventure sports and outdoor recreation activitiesWith increasing health consciousness and changing lifestyles, there is a massive surge in the popularity of adventure sports and outdoor recreational activities in both developed and developing regions. Activities like hiking, mountain biking, rock climbing, whitewater rafting that involve risk of open wounds and bleeding injuries have grown manifold. Even casual outdoor activities like camping, trekking, water sports, and others can sometimes lead to lacerations or other bleeding issues due to falls, cuts or injuries from equipment. Participants are recognizing the need to adequately prepare for medical contingencies during activities conducted in remote locations away from hospitals. This has boosted the sales of first-aid kits with specific bleeding control solutions. Manufacturers are also introducing portable and field-ready bleeding control kits suitable for recreation enthusiasts. The proliferation of adventure sports and growing outdoor hobby culture is notably driving the global bleeding control kit market growth.
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