One of the major challenges faced by the automotive night vision systems market is the higher costs associated with the technology. The components needed to provide infrared visibility and thermal imaging come at a premium which impacts the overall pricing of vehicles. Additional costs are involved for continuous research and development to improve vision capabilities. There is also the challenge of driver awareness - many drivers may not see the need for or value of these systems until a safety incident occurs. Educating consumers about benefits is an uphill task.
Market Opportunities: Growth in Autonomous and Semi-Autonomous Vehicles
Global automotive night vision systems market provides multiple opportunities for growth. As the technology evolves and costs come down through economies of scale, adoption will increase among mainstream buyers looking for advanced driver assistance systems. With self-driving vehicles on the horizon, night vision capabilities will become critical and demand could surge. Players offering multi-functional systems providing lane departure assistance, blind spot monitoring along with night vision.
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