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Growing Demand for Enhanced Safety Features in VehiclesThe demand for enhanced safety features in vehicles has been steadily increasing over the years. With more and more road accidents occurring due to poor visibility at night, the need for advanced night vision systems has become imperative. Automotive night vision systems play a vital role in detecting pedestrians, animals and other obstacles on the road during nighttime driving when visibility is low. They use infrared cameras and sensors to detect heat signatures of humans and animals from a far distance, often more than 300 meters, and present the enhanced image on the in-vehicle display screen. This gives valuable additional time to drivers to react to potential hazards, thereby significantly improving road safety.
More automakers are now recognizing the importance of such active safety systems and are proactively making night vision a standard feature in many luxury and premium vehicles. For instance, as per the U.S. Department of Transportation, nighttime crashes accounted for approximately 25% of total traffic crashes in 2021 with majority related to impaired recognition of pedestrians and wildlife on roads. This alarming stat has prompted even mass market brands to include night vision as an affordable option through lower price tiers. Simultaneously, technological advancements are helping to reduce production costs and make the systems more accessible. Advanced infrared sensors with higher resolution and wider angle of view are allowing vehicles to 'see' further and detect obstacles earlier than before.
With growing consumer awareness about such unique safety aids, night vision is projected to become ubiquitous especially in regions with poor street lighting infrastructure and high deer-vehicle collisions. The European New Car Assessment Programme (Euro NCAP) also plans to incorporate night vision testing in their expanded safety ratings from 2023 which will accelerate its adoption across new models. The aftermarket for retrofitted night vision solutions is likewise gathering momentum. Therefore, increasing policy support coupled with rapidly expanding use cases is expected to catapult the automotive night vision systems market to unprecedented heights in the next five years.
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