Stricter emission regulations around the world require vehicles to become more aerodynamic, placing pressure on fascia design to improve airflow. Fascias must also accommodate newer driver assistance technologies that utilize sensors embedded in the front end. Rising material and production costs amid a global supply chain crunch also pressure margins. Designing fascias that meet all regulatory, technology, and cost requirements is challenging manufacturers.
Market Opportunities: Electrification of vehicles means new fascia design freedoms without grilles for combustion engines
When vehicles go electric, it opens up opportunities for fresh designs without the need for traditional grilles found on combustion engines. Self-driving technologies will demand new sensor configurations and designs. As personal transportation shifts towards connectivity, entertainment, and mobility services, vehicle exteriors including fascias will see demand for customizable and expressive styling options.
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