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Increased self-medication practices
Another important driver for the antihistamine drugs market is the trend of self-medication becoming more common among the general public. With easy over-the-counter availability of many common anti-allergy medications without a prescription, people experiencing mild to moderate allergy symptoms often prefer to treat themselves first before seeking medical help. Wide promotion of antihistamine brands directly to consumers through various online and offline advertising campaigns has raised awareness about minor allergy problems and treatment options. This encourages more individuals to reach for an over-the-counter (OTC) antihistamine and try to alleviate their symptoms on their own rather than booking a doctor's appointment. According to an article published in July 2023 by the National Center for Biotechnology Information, a branch of the National Institutes of Health, antihistamines accounted for 13.4% of the total self-medication drugs among the rural population of Tamil Nadu, India.
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