Market Challenges: Availability of substitute products

The availability of substitute products is significantly restraining the growth of the global acoustic insulation market. There are numerous substitute products available that can perform the noise control and soundproofing functions almost as effectively as traditional acoustic insulation materials. For instance, mass loaded vinyl barriers and resilient channel systems are widely used as alternatives to conventional fiberglass and fiber based insulation materials. These substitutes offer competitive acoustic performance while having advantages such as lower cost of installation and greater ease of application. The use of substitute products is gaining increasing popularity among end users such as construction contractors and building owners. This is because acoustic insulation requires careful installation to achieve its rated acoustic performance, whereas substitutes can often provide near equivalent results with less demanding fitting procedures. This makes substitutes an attractive proposition especially for projects with tight budgets and timelines. According to the data from the United Nations Environment Programme in 2021, the sales of mass loaded vinyl barriers have grown at an annual rate of over 7% in recent years taking away market share from traditional fiberglass insulation globally.

Market Opportunities: Rising awareness about the health impacts of noise pollution

Rising awareness about the health impacts of noise pollution is prompting more people to soundproof their homes and workspaces. As urban populations grow exponentially, demand for noise-reducing commercial and residential building materials increases. Developing innovative acoustic insulation products from sustainable materials can help companies’ access green-conscious customers.