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Romanticization of Absinthe's Past and MystiqueAbsinthe continues to mystify people with its vivid image sustained over generations of poems, paintings, and folklore. Tales of its alleged psychedelic effects on Van Gogh and other artists in the late 19th century persist in popular imagination. While modern research refutes many exaggerated claims, absinthe maintains an alluring mystique as a drink steeped in cultural history and linked to the bohemian artistic spirit of that era. Some absinthe brands accentuate this romanticized past through label designs, marketing campaigns, and retail experiences. The spirit is presented more as an objet d'art and conversation piece rather than just another liqueur. This added anachronistic charm factor sparks initial intrigue and trials among those looking to partake in absinthe's mystique. Preserving a slice of that romantic past through flavor innovation and experience design holds potential to further develop the absinthe category customer base.
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