Ginger Beer Market Size and Trends

The global ginger beer market is estimated to be valued at USD 6.32 Bn in 2024 and is expected to reach USD 10.21 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.

Ginger Beer Market Key Factors

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Ginger beer continues to gain popularity among consumers due to its refreshing taste and potential health benefits. The naturally fermented beverage is viewed as a healthier alternative to sugary sodas. Rising awareness about the digestive health benefits of ginger is driving increased consumption of ginger beer worldwide.

Increasing health consciousness among consumers

With change in lifestyle and busy schedule, people are becoming more conscious about their health and diet. There is growing awareness that excessive consumption of carbonated drinks and processed fruit juices have adverse impact on health in the long run. At the same time, the desire to consume variety and explore new flavors never stops. This is where ginger beer comes into play as it offers natural refreshment fulfilling health quotient as well as taste preference.

Ginger is known for its various medicinal properties from ancient times. It helps in digestion and works as natural detoxifier. Modern science also validates traditional medicinal uses of ginger and research proves ginger to have anti-inflammatory, antioxidant, and anti-bacterial qualities. The combined effect makes ginger beneficial for various health issues like cold, flu, nausea, migraine, etc. Consumers are realizing this and preferring beverages with actual health benefiting ingredients over artificially flavored drinks. As ginger beer contains real ginger extract without added color or preservatives, it caters well to growing demand for healthier refreshment options.

Moreover, rising consciousness has led people to opt for diet variants containing lesser sugar content. While regular sodas are high in sugar, ginger beer producers are innovating with low or zero sugar varieties without compromising on taste. Such healthy alternatives are gaining wider acceptance. Lactose intolerant group has also expanded market for ginger beer as dairy-free refreshment choice. Prominent brands such as Q Ginger Beer and other brands are promoting ginger beer for its health attributes through marketing communication targeting health-cautious demographic. Improved accessibility through retailers specializing in natural products and e-commerce further supplements increased consumption.

Rise in disposable income

Increase in disposable income allows people to spend on premium goods which they earlier perceived as luxuries. Food and beverage form an important category where people like to upgrade their spending. For instance, according to data by Economics Times in 2024, India's Gross National Disposable Income (GNDI) grew 14.5% in 2022-2023, compared to 18.8% in 2021-2022. Within food and beverage (F&B) sector, the demand for craft and premium drinks has seen particular rise. Earlier, ginger beer was mostly seen as an occasional drink consumed at restaurants or pubs. But growing affluence has made it affordable for regular household consumption.

Due to higher spending power, there is premiumization of shopping habits with people desiring wider choice, better quality and experiential products. They wish to try something distinct from regular soft drinks. Craft ginger beer fits well into this psychographic as a specialty beverage made with natural ingredients like whole ginger slices, cane sugar instead of high fructose corn syrup, and sparkling water. These artisanal production processes come at higher price but customers are willing to pay more for authenticity.

Similarly, consumers now prefer personalized drinking experiences and exploring regional delicacies from across cultures. This propels the demand for international or exotic flavors in ginger beer like lemon grass, honey, and tropical fruits inspired by Caribbean recipes. Since discretionary budget has increased substantially, customers spend additional amount to procure such premium and imported varieties available in specialty stores.

Urban population forming a major chunk of total consumer base are the early adopters for such new indulgences. Growing middle class youth are influencers setting consumption trends through social media platforms where premiumization becomes a social symbol. Overall improvement in living standards hence works favorably for the ginger beer market as people allocate higher funds in their food and beverage budget for upgraded product experiences. This promotes premiumization of entire category.