Ginger Beer Market, By Product Type (Non-Alcoholic Ginger Beer and Alcoholic Ginger Beer), By Flavor Profile (Original/Traditional, Flavored, and Spicy/Extra Ginger), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail, Specialty Stores, Bars and Restaurants, and Convenience Stores), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In : Sep 2024

Code : CMI7371

Pages :110

Formats :

Excel and PDF

Industry : Food and Beverages

Market Concentration and Competitive Landscape

Ginger Beer Market Concentration By Players

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Rise in disposable income

Increase in disposable income allows people to spend on premium goods which they earlier perceived as luxuries. Food and beverage form an important category where people like to upgrade their spending. For instance, according to data by Economics Times in 2024, India's Gross National Disposable Income (GNDI) grew 14.5% in 2022-2023, compared to 18.8% in 2021-2022. Within food and beverage (F&B) sector, the demand for craft and premium drinks has seen particular rise. Earlier, ginger beer was mostly seen as an occasional drink consumed at restaurants or pubs. But growing affluence has made it affordable for regular household consumption.

Due to higher spending power, there is premiumization of shopping habits with people desiring wider choice, better quality and experiential products. They wish to try something distinct from regular soft drinks. Craft ginger beer fits well into this psychographic as a specialty beverage made with natural ingredients like whole ginger slices, cane sugar instead of high fructose corn syrup, and sparkling water. These artisanal production processes come at higher price but customers are willing to pay more for authenticity.

Similarly, consumers now prefer personalized drinking experiences and exploring regional delicacies from across cultures. This propels the demand for international or exotic flavors in ginger beer like lemon grass, honey, and tropical fruits inspired by Caribbean recipes. Since discretionary budget has increased substantially, customers spend additional amount to procure such premium and imported varieties available in specialty stores.

Urban population forming a major chunk of total consumer base are the early adopters for such new indulgences. Growing middle class youth are influencers setting consumption trends through social media platforms where premiumization becomes a social symbol. Overall improvement in living standards hence works favorably for the ginger beer market as people allocate higher funds in their food and beverage budget for upgraded product experiences. This promotes premiumization of entire category.

Key Players Insights