One of the key challenges currently faced by the GCC outbound tourism market is limited vacation time for the residents of GCC countries. With busy work schedules and long working hours, people in the GCC region have very little time to plan and take holidays. The average annual vacation time allocated to employees across the GCC is around 15-20 days. Compared to western markets where vacations are usually 3-4 weeks long, the short vacation windows in the GCC pose a hassle for tourists. With limited days off from work, tourists have very little flexibility to explore multiple destinations in a single trip. Additionally, public holidays also contribute to the overall vacation period leaving minimal time for leisure travel. The compressed schedule forces tourists to pack itineraries and spend less time at destinations. This hampers their travel experience and prevents them from fully immersing in local cultures. The short holiday durations pose challenges for the tourism industry to attract GCC travelers and promote destination exploration.
Market Opportunity - New destination exploration
The GCC outbound tourism market presents significant opportunities for exploring new and unconventional destinations. With growing exposure to global cultures through enhanced connectivity and exposure, GCC travelers are exhibiting more adventurous travel patterns. They are open to experiencing diverse locales, cuisines, activities, and immerse themselves in unfamiliar cultures. This change in mindset and appetite for novel experiences provides ample scope for emerging destinations to attract travelers from the GCC region. Off the beaten tourist routes, several charming and unique places with unspoilt natural beauty and local authenticity are gaining appeal among Gulf travelers. Promoting these hidden gems through distinctive virtual experiences and curated itineraries can capture the interest of travelers seeking fresh tourism products. The growing interest in new and exotic destinations also allows tourism boards and operators to devise innovative and refreshing packages tailored to the GCC outbound market.
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