Garment Steamer Market Size and Trends

The garment steamer market is estimated to be valued at USD 2.77 Bn in 2024 and is expected to reach USD 3.95 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

Garment Steamer Market Key Factors

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The garment steamer market is expected to witness significant growth over the forecast period. Increased adoption of garment steamers among households and commercial establishments such as laundry shops and dry cleaning services is driving their demand. As garment steamers help remove creases and odors from clothes without relying on polluting dry cleaning processes, their popularity is increasing globally. Portability and ease of use of modern garment steamers make them suitable for home use as well as commercial setting. Continuous innovation led by key players to launch more energy efficient and high performance steamers is further expected to support the market expansion.

Growing Demand for Quick and Easy Fabric Care Solutions

The fast-paced lifestyle adopted by modern consumers have increased the demand for time saving household chores. With both partners spending long hours at work, they look for easy to use products that can help reduce the time spent on cleaning tasks at home. Garment steamers have emerged as a popular solution for quick and easy fabric care. They allow users to remove wrinkles, refresh and sanitize clothes without much effort. A garment steamer can revitalize wrinkled clothes, curtains or bedsheets within minutes without using an iron. This saves a lot of time otherwise spent in ironing which is a tedious task. The ease of use of garment steamers especially appeals to busy homeowners and professionals who want a hassle-free way to maintain their wardrobe.

Garment steamers are lightweight and compact devices that can be easily carried while travelling. This has increased their adoption among frequent business travelers and people with active lifestyles. The portability allows one to refresh clothes on the go without having to pack an iron. This has boosted the sales of garment steamers targeting mobile users. Their convenience as a travel-friendly solution is a compelling proposition. The growing trend of nuclear families and dual income households points towards a rising demand for low effort home cleaning solutions. Garment steamers offer a practical alternative to traditional irons for daily fabric care needs. Working couples look for multipurpose appliances that combine functionality with ease of use to maximize convenience. This consumer behavior plays an influential role in driving the growth of the garment steamer market.

Focus on Hygiene and Wellness

With growing awareness about health and hygiene, consumers are increasingly conscious about maintaining the cleanliness of their clothing and household items. Garment steamers are marketed as offering hygienic solutions for freshening up fabrics. They help sanitize clothes, bed sheets, and curtains naturally by removing dust, allergens, bacteria and germs. Steaming kills up to 99.9% of household germs without using any chemicals. This has become an important proposition while choosing fabric care appliances. The ability to deeply clean upholstery, curtains, or furnishings without exposing them to water makes garment steamers very appealing from a hygiene point of view.