FUNCTIONAL PROTEIN MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Global functional protein market faces several challenges in the near future. Traditional proteins are already well-established and customers may be reluctant to switch to newer functional variants. Consumers are wary of E-numbers and artificial ingredients in foods. High research and production costs make functional proteins more expensive as compared to their conventional equivalents. Customer education on the health benefits of these proteins is another hurdle to overcome.

Market Opportunity: Growing trend for health and wellness

However, the market also presents several opportunities. The health and wellness trend is continually growing as more people aim to supplement their diets and lifestyles. As disposable incomes rise in developing nations, demand for premium health-focused products will increase. Niche and customized products catering to specific diets or medical conditions also present an avenue for market expansion.