Functional Protein Market, By Type (Whey Protein, Casein Protein, Soy Protein, Collagen Protein, Egg Protein, Others), By Source (Animal, Plant), By Form (Dry, Liquid), By Application (Dietary Supplements, Functional Food, Sports Nutrition, Others), By Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)

Published In : Mar 2024

Code : CMI6821

Pages :135

Formats :

Excel and PDF

Industry : Food and Beverages

Market Concentration and Competitive Landscape

Functional Protein Market Concentration By Players

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The sports nutrition boom

Another key growth driver has been the burgeoning sports nutrition and supplements industry. For instance, in October 2022, according to the data published by the Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, sports nutrition supplements had witnessed a significant increase in use since last year, up five points to 39%. Regular workouts and competitive fitness scene have entered the mainstream in the last decade. People from different age groups wish to enhance performance, gain strength and build lean muscle with the aid of supplements scientifically backed with the right macro and micronutrients including protein.

Protein requirements are set to increase multi-fold for endurance athletes, bodybuilders, and other sports enthusiasts. Market shelves stock an array of protein powders catering to gender-specific needs along with benefits like easy digestion, enhanced uptake and varying protein sources for grass-fed, sugar-free, and plant-based options. Additional protein absorbed in the right ratio post-workout helps faster recovery and prevents muscle to breakdown. Sports drinks, bars, and gels also leverage high protein content to meet explosive calorie requirements before, during and after training.

Key Players Insights