FRANCE CREATOR ECONOMY MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)
France Creator Economy Market, By Platform (Social Media Platforms, Video Sharing Platforms, Podcasting Platforms, Live Streaming Platforms, eCommerce Platforms, Others), By Revenue Model (Advertising, Paid Subscriptions, Merchandise, Affiliate Marketing, Sponsorships and Partnerships, Tips/Donations), By End User (Amateur Creator, Professional Creator), By Content Type (Video Content, Audio Content, Written Content, Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)
In December 2024, the Paris Creator Week event (PCW2024) brings together over 2,000 participants and 200 speakers, including content creators, platforms, brands, agencies, and policymakers, to discuss trends in the creator economy, digital content, and media.
In October 2024, Jellysmack, a prominent player in the creator economy, announced layoffs and a strategic refocus. The company decided to prioritize content businesses where it owns intellectual property, such as its YouTube channels Gamology, House of Bounce, Beauty Studio, and Oh My Goal. This move was influenced by changes in monetization models on Meta-owned platforms.
In 2024, the creator economy market in France contributed significantly to employment, creating a total of 1.52 Mn jobs. These jobs were categorized into direct and indirect employment, reflecting the diverse nature of the creator economy's impact.