Market News
Recent Developments:
New product launches:
- In January 2022, Vaseline ,the Vaseline brand was built on the healing efficacy of Vaseline Jelly, launched new Vaseline Foot Creams in India. The creams moisturize and soften feet, and come in different variants like Cocoa Glow, Rosy Glow, and Aloe Fresh.
- In June 2021, O’Keeffe’s products are specially formulated to create a protective barrier on the skin's surface that locks in moisture and keeps your skin hydrated. launched a new Healthy Feet Foot Cream to moisturize extremely dry, cracked feet. The cream creates a moisture barrier to prevent further moisture loss.
- In May 2020, Amopé is a foot care company, launched the new Amopé Pedi Perfect Electronic Foot File Foot Cream in the U.K. market. It moisturizes and exfoliates hard skin on feet.
Acquisition and partnerships:
- In October 2021, SC Johnson manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products acquired 33% stake in Guangdong Vatica Cosmetics Co. to expand its O’Keeffe’s brand in China
- In December 2020, Unilever is a consumer packaged goods company acquired the skincare brand Liquid IV to expand its presence in the wellness segment including foot care.
- In January 2022, Procter & Gamble is a consumer goods corporation acquired Farmacy Beauty, a marketer of natural skincare products including foot creams and masks.
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