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Rising Consumer Spending on Home Décor
Consumer spending on home improvements and décor has significantly increased in most parts of the world. People are more willing to invest in upgrading and beautifying their living spaces. This trend is being driven by multiple factors like rising disposable incomes, changing lifestyles focused around homes, growing interest in interior designing among middle class, and extensive influence of home and garden television shows. Consumers are paying greater attention to every small detail that can enhance the look and feel of their homes.
Flowers are an essential element of home décor concepts around the world. They are used extensively to add colors, textures, and freshness indoors as well as outdoors. Flower pots and planters have become integral for displaying potted flowers, plants, shrubs, and small trees within houses and surrounding areas. Their availability in various designs, styles and materials allow people to be highly creative and customize the floral aesthetics as per the theme, décor, and style of different rooms and outdoor settings. This has made flower pots an important accessory category within the larger home décor market.
Younger consumers especially are highly influenced by current interior trends and aspire to replicate those looks for their homes. This has ensured sustained demand even during economic downturns, driven primarily by the discretionary spending on lifestyle and non-essential products. Social media further exacerbates this influence with an abundance of images related to modern, trendy and visually appealing potted plant and flower arrangements within stylish homes. This drives constant experimentation and renewal among consumers to keep reinventing their home décor designs through innovative flower pots, planters, and floral presentations. Overall, the growing importance of flowers in home aesthetic expression is a major factor supporting the global flower pots and planters market
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