FIBER SUPPLEMENTS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

Fiber Supplements Market Size and Trends

The fiber supplements Market size was valued at US$ 3.7 Bn in 2023 and is expected to reach US$ 5.7 Bn by 2030, growing at a compound annual growth rate (CAGR) of 6.4% from 2023 to 2030.

Fiber Supplements Market Trends:

• Increasing launch of probiotic supplements: Probiotic supplements are witnessing rising adoption owing to growing awareness regarding gut health. According to ConsumerLab.com, the probiotics supplements sales rose by 35% in 2020. Leading supplement brands are launching innovative formulas combining prebiotics and probiotics to improve their functionality. For instance, in 2022, Nova Nutritions launched a spore-based probiotic supplement powered by 100 Mn CFU and soluble prebiotic fiber to improve digestion. For instance, in 2022 Evivo, a non-profit nutritional supplement company, launched a dual supplement combining five probiotic strains and four types of prebiotic fibers to boost digestive and immune health.
• Rising popularity of gummy supplements: Gummy supplements are gaining significant traction owing to their delicious taste and chewable format which offers ease of consumption. Adoption among children and adults is rising owing to their flavorful taste. To capitalize on this trend, companies are introducing fiber gummies in attractive shapes and flavors. For instance, as per the International Food Information Council's 2022 Food and Health Survey, 26% of U.S. adults reported consuming fiber supplements in gummy, chewable, or other novel formats, up from 21% in 2021.
• Increasing demand for personalized supplements: Rising consumer demand for customized supplements as per individual health requirements is a notable trend. Leading players allow consumers to take online questionnaires and recommend products best suited to address their health goals. Companies are also offering subscriptions which allow periodic delivery of personalized supplement packs. This offers convenience while catering to specific consumer health needs.
• Growing product innovation: Fiber supplement manufacturers are continuously carrying out innovation in their product offerings to attract consumers. The innovations span across formulas, combinations, delivery formats, flavors, and natural ingredients. For instance, manufacturers are using clinically-backed strains, slowly digesting fibers, and patented enzyme technologies for differentiation. The growing focus on R&D and new product development are expected to be a major trend. For instance, as per data from the International Food Information Council, over 70% of Americans now seek out higher fiber options when shopping for packaged foods like bread, cereal, and snacks.