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Increasing demand from cosmetics industry
The global cosmetics industry has been witnessing solid growth over the past few years driven by increasing spending on personal care products. Rapid urbanization, rising incomes, growing millennial population, and changing life styles have positively impacted the market growth. Cosmetic brands are continuously striving to identify newer active ingredients that can enhance the efficacy of their products. Ferulic acid has emerged as a popular natural constituent meeting this objective.
Its potent antioxidant and anti-inflammatory properties make ferulic acid suitable for various cosmetic formulations. It is being widely utilized in anti-aging cosmetic creams, serums, lotions and gels targeted at skin hydration, reduction of pigmentation and wrinkle treatment. Ferulic acid also helps improve skin firmness and elasticity when used in cosmetics. Some hair care products are incorporating this compound to prevent damage from hair styling tools and promote healthier follicles over time. Even color cosmetics and makeup items now highlight ferulic acid as a key natural ingredient.
Demand for organic and herbal cosmetics is experiencing high growth in developed markets like North America and Western Europe. Consumers are willing to pay premium prices for products with minimal chemical contents and natural compound sourced attributes. Ferulic acid supports this trend by providing skin supporting qualities without artificial preservatives or colors. Rising e-commerce channels have empowered cosmetic brands across the globe to directly promote their products formulated with ferulic acid. This helps effectively communicate the various benefits to shoppers online, propelling sales.
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