False Eye Lashes Market Size and Trends

Global False Eye Lashes Market is estimated to be valued at USD 1.93 Bn in 2024 and is expected to reach USD 3.10 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.

Key Takeaways from Eye Lashes Market Report:

Strips are expected to contribute the highest market share of 39.9% in 2024.
Natural ingredients are expected to contribute the highest market share of 52.8% in 2024.
E-commerce is expected to contribute the highest market share of 53.2% in 2024.
North America is a leader for false eyelashes market with an expected share of 37.9% in 2024

Market Overview:

The false eyelashes market has been experiencing steady growth over the past few years driven by the rising demand among women for falsies to enhance their looks and make their eyes appear bigger and brighter. The increasing focus on aesthetics along with growing popularity of make-up trends on social media platforms is expected to drive the demand for false eyelashes. Wide availability of false eyelashes in various styles, materials and price points catering to diverse customer needs and preferences across countries has also boosted the market growth.

False Eye Lashes Market Concentration By Players

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Key Developments:

In October 2023, Ardell partnered with Sephora to introduce two exclusive Faux Mink, a limited-piece set of lashes.
In April 2022, Meggie Lashes launched a new false eyelash vending machine in Coventry, England, offering over 100 lash styles, beauty blenders, and lip glosses.
In June 2021, Revlon Inc., introduced the 'Revlon x Megan Thee Stallion Hot Girl Sunset collection,' a celebrity-inspired false eyelash line targeting consumers in Houston, U.S.

Top Strategies Followed by False Eye Lashes Market Players

Established Players: Established market leaders in the false eyelashes industry focus heavily on research and development to deliver innovative new products.
- For instance, companies like Ardell and Eylure invest in evaluating emerging materials and manufacturing techniques. They conduct extensive testing to create lashes with improved flexibility, durability and a more natural appearance. These firms also pursue strategic partnerships with mass retailers like Ultra Beauty and Target to gain prime shelf space for their brands.
Mid-level Players: Mid-sized companies aim to undercut larger competitors on price while still ensuring quality.
- For instance, Producers such as Kiss and Kara's Lashes keep costs low by streamlining production processes and sourcing affordable raw materials. They collaborate with popular YouTube influencers and Instagram makeup artists to promote new lash launches among fans.
Small Players: Small, independent brands hone in on distinct market niches.
- For example, Eyemazing specializes in specialized lash styles for special occasions or unique eye shapes. Bellami focuses on luxury mink and silk fibers for a plush look and feel. These boutique companies leverage social media platforms to build direct relationships with customers and gain valuable customer feedback.

Emerging Startups- False Eye Lashes Industry Ecosystem

Innovative Technologies: New businesses are driving innovation in false eyelash technologies. Companies like Lumalash develop smart sensor-enabled lashes that change thickness or curl based on environmental variables like humidity. Meanwhile, Symbiotic Studio designs lashes printed with customizable graphics using shape memory polymers. These startups push the boundaries of what false lashes can do while appealing to younger, tech-savvy consumers.
Sustainable Solutions: Sustainable startups make waves by addressing environmental and social issues. Simplisse uses recycled plastic in lash fabrication, preventing waste from ending up in oceans. Another newcomer, Unlashed Cosmetics, empowers underprivileged artisans through lash production. Their fair trade, eco-friendly models appeal to consumers with ethically-minded spending habits.

Collaborations: Collaborations between startups and traditional industry players spur development. For the latest new launches, Ardell teams with indie brands launching on Kickstarter to provide manufacturing support. Meanwhile, Eylure partners with cosmetology schools to design exclusive lash lines that empower aspiring professionals and stimulate the learning experience.